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  • James Creech

New Features on Social Media | March 2021

Updated: Apr 30, 2021


Itโ€™s a jam-packed edition of our monthly recap of new features on social media!


March 2021 was a busy month for Clubhouse, Instagram, Facebook, LinkedIn, Snapchat, Twitter, and YouTube (whew.. did we get them all ๐Ÿ˜…?)



Clubhouse ๐Ÿ‘‹ | New Features | March 2021


  • Announced its Creator First accelerator to help 20 emerging creators build their audience, connect with brands, and monetize their rooms.



Facebook ๐Ÿ‘ | New Features | March 2021


  • Updated its video monetization eligibility criteria to the following:

  • (i) 10K+ followers

  • (ii) 5+ active videos (a new requirement)

  • (iii) 600K+ minutes viewed in the last 60 days.

  • Previously only videos that were at least three minutes long were counted, but now all video content is considered toward the 600K watch time criterion.

  • Reduced the video length requirement for monetization from 3 mins to 1 min.

  • Will begin testing ads in Facebook Stories.

  • Started giving away free Stars in certain live streams to make users more familiar with the tipping feature. It also began testing Stars for video on demand.

  • Rolled out its paid online events feature to 24 more countries.

  • Quietly shared that Facebook Analytics will be deprecated after June 30, 2021.



Instagram ๐Ÿ“ท | New Features | March 2021


  • Launched Live Rooms, allowing up to 4 creators to broadcast together.

  • Rolled out new teen safety features, preventing adults from sending DMs to users under 18 that donโ€™t already follow them, monitoring suspicious user behavior, and sending safety prompts to underage users.

  • Testing a new Remix feature that allows users to record their own video to play alongside an original a la TikTok Duets.

  • Confirmed itโ€™s building a version of Instagram for kids (ages 13 and under). What could go wrong?



LinkedIn ๐Ÿค | New Features | March 2021



Snapchat ๐Ÿ‘ป | New Features | March 2021




TikTok โ™ช | New Features | March 2021




Twitter ๐Ÿฆ | New Features | March 2021




YouTube ๐ŸŽฅ | New Features | March 2021


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Did we miss any new social media feature in our breakdown? If so let us know!

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