New Features on Social Media | May 2022
It's been yet another busy month for social media platforms -- TikTok launched ad monetization for creators, Instagram added support for NFTs, and YouTube unveiled a green screen tool. Check out our full summary of new features below!
Facebook 👍 | New Features | May 2022
Shut down its podcast service and will remove Audio Hub and Soundbites soon.
Instagram 📷 | New Features | May 2022
LinkedIn 🤝 | New Features | May 2022
Updated its algorithm to stop promoting "low-quality content" (e.g. engagement bait).
Pinterest 📌 | New Features | May 2022
Launched a new live-streaming app for creators called Pinterest TV Studio.
Snapchat 👻 | New Features | May 2022
Partnered with Cameo to connect brands with creators to produce video ads.
SoundCloud ☁️ | New Features | May 2022
TikTok ♪ | New Features | May 2022
Launched TikTok Pulse, a contextual advertising solution. Brands can run ads against top content in the For You feed. Creators with 100K+ followers are eligible for monetization with a 50/50 revenue split.
Added new ways to tag and credit creators in video descriptions.
Unveiled its “Branded Mission” program, allowing advertisers to crowdsource branded content from creators with 1K+ followers.
Announced paid subscriptions feature for creators that are 18+ and have 1K+ followers.
Rolled out TikTok Insights, an interactive audience insights platform.
Twitter 🐦 | New Features | May 2022
Testing a new feature called Twitter Circle to restrict Tweets to a small audience of up to 150 people.
Released a browser game called Data Dash to help users understand their privacy settings.
Introduced a crisis misinformation policy to hide misleading tweets from high-profile accounts.
YouTube 🎥 | New Features | May 2022
Added Live Redirect feature to point livestream viewers to another broadcast a la Twitch raids.
Released a Green Screen tool to let creators use a 60-second clip from an existing YouTube video in a new Short.
Testing a memberships gifting feature with select creators.
Did we miss any new social media features in our breakdown? If so, let us know!
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