New Features on Social Media | May 2022

It's been yet another busy month for social media platforms -- TikTok launched ad monetization for creators, Instagram added support for NFTs, and YouTube unveiled a green screen tool. Check out our full summary of new features below!

Facebook 👍 | New Features | May 2022

• Shut down its podcast service and will remove Audio Hub and Soundbites soon.

• Introduced challenges to help Reels creators earn bonuses.

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Instagram 📷 | New Features | May 2022

• Testing full-screen video home feeds a la TikTok.

• Added support for NFTs.

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LinkedIn 🤝 | New Features | May 2022

• Added real-time captions for LinkedIn audio events.

• Updated its algorithm to stop promoting "low-quality content" (e.g. engagement bait).

• Expanded its Creator Accelerator Program to India.

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Pinterest 📌 | New Features | May 2022

• Launched a new live-streaming app for creators called Pinterest TV Studio.

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Snapchat 👻 | New Features | May 2022

• Partnered with Cameo to connect brands with creators to produce video ads.

• Acquired database developer KeyDB.

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SoundCloud ☁️ | New Features | May 2022

• Acquired AI music curation company Musiio.

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TikTok ♪ | New Features | May 2022

• Launched TikTok Pulse, a contextual advertising solution. Brands can run ads against top content in the For You feed. Creators with 100K+ followers are eligible for monetization with a 50/50 revenue split.

• Replaced the Discover tab with Friends.

• Added new ways to tag and credit creators in video descriptions.

• Unveiled its “Branded Mission” program, allowing advertisers to crowdsource branded content from creators with 1K+ followers.

• Testing video games on its app in Vietnam.

• Announced paid subscriptions feature for creators that are 18+ and have 1K+ followers.

• Rolled out TikTok Insights, an interactive audience insights platform.

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Twitter 🐦 | New Features | May 2022

• Testing a new feature called Twitter Circle to restrict Tweets to a small audience of up to 150 people.

• Released a browser game called Data Dash to help users understand their privacy settings.

• Introduced a crisis misinformation policy to hide misleading tweets from high-profile accounts.

• Launched Twitter Create with resources for creators.

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YouTube 🎥 | New Features | May 2022

• Added Live Redirect feature to point livestream viewers to another broadcast a la Twitch raids.

• Released a Green Screen tool to let creators use a 60-second clip from an existing YouTube video in a new Short.

• Confirmed it's working on the ability for two channels to co-host live shopping events together.

• Unveiled Most Replayed feature to highlight popular video segments and Single Loop feature to put a video on endless repeat.

• Testing a memberships gifting feature with select creators.

• Rolled out ads on Shorts.

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Did we miss any new social media features in our breakdown? If so, let us know!

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