Launching Paladin as a Single Platform

It probably sounds radical for Paladin, as a software company, to say that we’ve done away with products. Products, after all, are the name of the game in the tech business.

If you’re a Paladin user, never fear: you have the same access to our multi-platform network management, payments & revenue system, digital rights monitor, and talent discovery technology. We just changed how you access it all.

That’s right: Paladin is now a single platform, with optional modules depending on what suits your business needs.

It used to be that we offered three separate products: for influencer networks management, for manual claiming on YouTube, and for creator search and recruitment. But several months ago, our team decided that this structure was too limiting. It wasn’t the future of Paladin. We wanted our products be more interconnected.

Why? Here’s the rationale:

  • It’s part of our vision for what Paladin will become. Paladin’s tools, taken together, are intended as a complete solution for influencer networks and agencies. As we continue to grow our capabilities, particularly around data analytics, it’s beneficial to have all your network and influencer information linked across products.
  • It’s more convenient for users. Many of our customers have been using multiple Paladin products. Having a single portal is more convenient, requiring just one login for the Paladin platform.
  • It makes our users’ data safer. A single sign-on to our portal allows us to implement greater security controls and streamlines user management.

The value of Paladin single platform will become increasingly clear as we unveil new features in the coming weeks. If you’re an existing customer, you may have had a demo already (shhh!). If you’re new to Paladin, watch this space for updates.

Would you like to learn more about single-platform Paladin? Contact us.

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    YouTube democratizes content: Spanish MCN 2btube’s CEO on All Things Video podcast

    This week’s All Things Video podcast features Fabienne Fourquet, Co-Founder and CEO of leading Spanish-language MCN 2btube.  Fabienne is a former A&E and Canal+ executive who founded 2btube in 2014 with Bastian Manintveld.

    Check out the podcast on iTunes or via the Stitcher Radio app for Google Play.

    Highlights of the discussion:

    • How YouTube has empowered creators worldwide, removing barriers such as location and language.
    • The upside of entrepreneurship: “Going at your own speed.”
    • Future predictions for media companies: In 10 years, brands will play a crucial role in content delivery for millennials and future generations.

    For more information about 2btube, visit

    If you’re looking for tools to help manage and scale your MCN, click to learn more about our Network Management Suite.

    If you’re looking for tools to help find influencers for brand campaigns and network recruitment, the click to try our Talent Locator for 1 month free.

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