What We Built This Year: Paladin Platform Improvements 2021
Updated: Jan 7
Each year, we set out to develop even more effective influencer marketing tools for our customers. We made significant improvements to our influencer discovery, influencer relationship management, and campaign reporting solutions in 2021, driven by market needs and customer feedback. Here are the highlights:
Find Instagram, TikTok, and YouTube Creators
We redesigned our influencer discovery product from the ground up to make it even easier to find the right influencer every time. A few details:
Search our database of 28M+ Instagram, TikTok, and YouTube influencers
Filter based on followers, engagement rate, brand affinities, and more
Find influencers that reach your target audience based on demographic data like location, age, gender, and interests
Save your filters and sort your results
Want to learn more about an influencer before deciding to work with them? Our new Influencer Reports feature generates a detailed profile of each influencer, which includes the following:
Contact information (e.g. email address)
Audience age, gender, location, ethnicity, and language
Influencer & audience brand affinities
Similar influencer profiles (“lookalikes”)
Most popular posts
Previously sponsored posts
Most used hashtags
Updated CRM for Influencer Relationship Management
Influencers are the core of your influencer marketing strategy, so it’s important to manage your relationships effectively. Our new influencer CRM centralizes your influencer contacts in a private database, tracks your email correspondence with influencers, and makes it easy to track contracts, rate cards, and more.
See all your influencer details at a glance:
Real-time social media analytics
Rate cards and influencer one sheets
Contracts and payment details
Historical campaign data
And so much more...
We won’t get into the weeds, but we released a number of other cool updates, including:
Instagram Reels support
New Twitter API v2 integration
Custom influencer data CSV exports
Shareable links for real-time influencer lists and one sheets
Improved campaigns overview with at-a-glance performance data
And (literally) thousands of other improvements, big and small.
Want to learn more about Paladin? Schedule a demo here.