- Sebastian Wulff
New Features on Social Media | September 2021
TikTok and Twitter are dipping their toes into NFTs, Facebook's adding Reels, and Twitch starts combatting hate speech through chat verification.
September 2021 was yet another busy month for social media platform updates. Here's our monthly recap of new features and announcements:
Cameo đ | New Features | September 2021
Launched Cameo Calls as a way for fans to connect with their favorite celebrities.
Discord đŦ | New Features | September 2021
Testing a YouTube integration for a new 'Watch Together' feature.
Facebook đ | New Features | September 2021
Launched a 'Fantasy Games' hub on iOS and Android phones, but without actual betting.
Updated Facebook Business Suite, allowing users to send remarketing emails or test different versions of a post.
Released Reels for creators in the U.S. with multiple monetization options in beta, including sticker ads, banner ads, Stars, and Facebook bonus payments.
Instagram đˇ | New Features | September 2021
Introduced Live Shopping to its Shopping tab to boost e-commerce activity.
Testing 'Favorites' as a way for fans to prioritize their favorite creators.
Testing a 'Montage' feature, which allows creators to convert Stories into Reels.
Roblox đšī¸ | New Features | September 2021
Added Voice Chat as a new way for players to communicate.
TikTok âĒ | New Features | September 2021
Added a "well-being guide" to its Safety Center to address mental health issues related to social media.
Introduced time limits for kids under 14 in China.
Now requiring users to opt in to search results that could contain graphic or distressing content.
Launched its Creator Marketplace out of beta to enable branded content campaigns on its platform.
Announced plans for ad products within TikTok commerce.
Unveiled its first NFT collection, featuring high-profile creators like Lil Nas X, Bella Poarch, Curtis Roach, Brittany Broski, FNMeka, Jess Marciante, and Gary Vaynerchuk.
Twitch đŽ | New Features | September 2021
Released a chat verification feature to combat hate speech and harassment.
Twitter đĻ | New Features | September 2021
Launched Super Follows, a monthly subscription offering that allows creators with 10,000+ followers to charge for access to exclusive Tweets.
Introduced an Automated Account label to distinguish bot accounts.
Considering plans for NFT authentication to allow use as profile avatars.
YouTube đĨ | New Features | September 2021
Expanded access to its Community tab features to channels with 500+ subs.
Testing a download feature on desktop for Premium users through October 19.
Did we miss any new social media features in our breakdown? If so, let us know!
Looking for software to manage influencer marketing campaigns? Schedule a demo here!