New Features on Social Media | May 2021

Thanks for checking out our latest monthly recap of new social media platform features! Here are the highlights from May 2021:

Testing its first monetization feature, which allows creators to sell tickets to virtual events.

Added a dedicated field for pronouns.
Working on allowing users to post from desktop.
Announced its first Creator Week, an invite-only virtual seminar taking place June 8 - 10.
Launched Drops to promote product releases for Instagram Shopping.
Finalized an option to allow users to hide Likes on posts.
Released improved Insights for Reels and live streams.

Launching a Creator Marketplace.
Adding a gifting feature for fans to support their favorite creators.
Integrated its recent acquisition of Screenshop to allow users to buy outfits from both friends and influencers.
Rolling out a standalone Story Studio app for mobile video editing.
Highlighted $130M in payments to creators on Spotlight to date and announced a move from daily to monthly payments.
Added Layers to its social Snap Map so users can research restaurants or buy concert tickets with friends.
Announced partnerships with YouTube for sharing video clips, Bumble for adding Snap lenses to video dates, and Artiphon for creating AR instruments.
Released the 4th generation of its Spectacles hardware.

Launched a new SDK, which offers a Login with TikTok option and new sound sharing capabilities.
Testing in-app shopping.
Testing the ability for creators to pay to promote their videos on the For You Page (FYP).

Released Tip Jar for creators to collect tips via Bandcamp, Cash App, Patreon, PayPal, and Venmo.
Testing emoji-style reactions a la Facebook.
News leaked about a forthcoming subscription offering called Twitter Blue. Rumored to be priced at $2.99 per month, Twitter Blue is expected to offer an undo Tweet feature, reader mode for threads, color customizations, and the ability to organize Tweets into Collections.

Announced Brand Extensions, a shoppable feature for connected TV ads.
Unveiled new editing features for Shorts, including video filters, captions, and a 60-second recording length (previously limited to 15 seconds).
Testing timestamped comments a la Soundcloud.
Testing subscriber-only chats for live streams.
Introduced a $100M Shorts Fund to pay creators using its new short-form video feature.
Expanded Community posts to a maximum of 5 images (up from 1) and added analytics like impressions and engagements.

Did we miss any new social media feature in our breakdown? If so let us know!

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