New Features on Social Media | June 2021

Back again with our monthly roundup of new social media platform features! Here are the latest announcements from June 2021:

Clubhouse 👋 | New Features | June 2021

• Accidentally leaked a private messaging feature called Backchannel.

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Discord 💬 | New Features | June 2021

• Enabled users to add an "About Me" bio to their profile and gave Nitro subscribers the option to upload a custom banner.

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Facebook 👍 | New Features | June 2021

• Added QR codes to FB Pay for easy payment transfers.

• Launched Fan Groups for creator communities on FB Gaming and teased a new "Looking for Players" feature.

• Now allow streaming badges to carry over to Fan Groups.

• Rolled out Live Audio Rooms and podcasts to US users.

• Released its newsletter platform called Bulletin.

• Partnered with Tunecore and Distrokid to launch an Independent Artist Program for music distribution across Facebook and Instagram.

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Instagram 📷 | New Features | June 2021

• Enabled creators to tag 2 brands in a single sponsored post.

• Added a color highlighter filter to Instagram Stories.

• Started sharing analytics for Reels and live streams with brands that are tagged in a post.

• Testing the ability to upload content on desktop.

• Announced native affiliate marketing tools for creators.

• Rolled out a tipping feature for fans to support their favorite creators.

• Launched in-stream advertising for Reels.

• Testing ad revenue shares with publishers on IGTV.

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Snapchat 👻 | New Features | June 2021

• Partnered with Universal Music Group to add its music catalogue to Snap's "Sounds" tool.

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Spotify 🔊 | New Features | June 2021

• Unveiled its live audio app, Greenroom.

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TikTok ♪ | New Features | June 2021

• Launched Jumps, a series of mini-programs and third-party integrations that extend the user experience beyond video.

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Twitch 🎮 | New Features | June 2021

• Introduced animated emotes, follower emotes, and an emote library to celebrate its 10th anniversary.

• Added its Watch Parties feature to iOS and Android devices.

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Twitter 🐦 | New Features | June 2021

• Testing ads on Fleets, Twitter's equivalent of Stories.

• Added Spaces to the center of the redesigned Twitter mobile app.

• Released audio Tweets (up to 140 seconds) on iOS.

• Announced a 3% revenue share take on Super Follows and Ticketed Spaces.

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YouTube 🎥 | New Features | June 2021

• Enabled creators to repurpose audio from existing videos to use in Shorts.

• Launched 4K streaming, offline downloads, and 5.1 surround sound capabilities for YouTube TV.

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Did we miss any new social media feature in our breakdown? If so, let us know!

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