New Features on Social Media | August 2021
Updated: Sep 3, 2021
TikTok's testing Stories, and Reddit's getting into short-form video?
August 2021 was yet another busy month for social media platform updates. Here's our monthly recap of new features and announcements:
Clubhouse 👋 | New Features | August 2021
Launched a Creator Commons with resources for its emerging creator community.
Facebook 👍 | New Features | August 2021
Reopened applications for its Black Gaming Creators Program.
Announced a GIPHY "Creators Club" for creator collaborations and monetization.
Instagram 📷 | New Features | August 2021
Introduced new safety features to combat abuse, including Limits to block unwanted comments and DMs, the global rollout of Hidden Words, and new prompts to discourage users from posting hateful comments.
Will now require users to enter their date of birth and start age gating certain posts.
LinkedIn 🤝 | New Features | August 2021
Announced plans to deprecate Stories by the end of September.
OnlyFans 🔒 | New Features | August 2021
Launched its OFTV mobile app, which prohibits nudity in order to comply with Apple and Google app store terms.
Pinterest 📌 | New Features | August 2021
Reddit 👽 | New Features | August 2021
Testing a short-form video format a la TikTok, IG Reels, and YT Shorts.
Snapchat 👻 | New Features | August 2021
Updated its Scan feature to improve its visual search capabilities.
Introduced Snapchat trends to highlight popular keywords and trending topics.
Spotify 🔊 | New Features | August 2021
TikTok ♪ | New Features | August 2021
Launched a Latinx Creatives incubator in partnership with Macro.
Added new child safety measures, such as defaulting kids' DM settings to "no one" and preventing them from using TikTok's Duet and Stitch features.
Introducing a Creator Marketplace API to provide real-time performance metrics and audience demographics.
Twitch 🎮 | New Features | August 2021
Increasing transparency around policy enforcement notices by citing the stream title, date, and specific Community Guideline in violation.
Twitter 🐦 | New Features | August 2021
Released several design updates, including color changes and removal of visual clutter.
Launched Ticketed Spaces, allowing creators to charge admission to live audio rooms.
YouTube 🎥 | New Features | August 2021
Testing "YouTube Premium Lite" in parts of Europe as a cheaper subscription offering for ad-free viewing.
Released several new child safety features, including "take a break" and bedtime reminders, turning off autoplay functionality in YouTube Kids, and defaulting uploads to private for users under 18.
Rolled out several major search improvements, such as displaying video chapters in search and supplementing foreign language searches with English results accompanied by auto-translated captions and metadata.
Testing picture-in-picture viewing with Premium subscribers.
Did we miss any new social media features in our breakdown? If so, let us know!
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