Understanding Online Video Advertising: An Infographic

Have you ever wanted to know more about the role of advertising in the online video ecosystem? Throughout August on the All Things Video podcast, host (and Paladin CEO) James Creech is posting a snackable educational episode daily on the social video industry.  Recent explainers have outlined how MCNs and creators make money, the complexities of YouTube’s Content ID system, and the structure of online video industry advertising.

On advertising, we have created the handy infographic below to accompany the episode Understanding the Advertising Industry Value Chain.  It is a visual representation of the interaction between industry players and the process of monetizing AVOD digital content.

Online Video Advertising Value Chain from Creators to MCNs and Brands

Check out All Things Video’s daily August podcasts here or on iTunes.


If you’re looking for tools to help manage and scale your MCN, click to learn more about our Network Management Suite.

If you’re looking for tools to help find influencers for brand campaigns and network recruitment, click to learn more about our Talent Locator.

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    UGC Video and Digital Entrepreneurship: Jukin Media’s Lee Essner

    This week on All Things Video, the premier podcast about the online video industry, host James Creech interviews Lee Essner, President and COO of Jukin Media. Lee has a diverse background: after starting his career as an attorney, he was an executive at WeddingChannel.com and later founded his own health care startup.  Most recently he teamed up with Jonathan Skogmo at Jukin Media, a global entertainment company powered by user-generated online video content. Jukin receives over one billion monthly views across digital platforms and is the leader in curating and licensing the web’s most compelling UGC videos.

    Check out the podcast here.  It’s also on iTunes or via the Stitcher Radio app for Google Play.

    Highlights include:

    • The future of UGC video in newer formats such as virtual reality, 360-degree video (a source of “amazing footage”), and viral Facebook Live streams such as the “Chewbacca Mom” video.
    • Top books for digital entrepreneurs, such as The Innovator’s Dilemma by Clayton Christensen.
    • The profound differences between being a startup founder and being an employee.

    If you’re looking for tools to help manage and scale your MCN, click to learn more about our Network Management Suite.

    If you’re looking for tools to help find influencers for brand campaigns and network recruitment, click to try our Talent Locator for 1 month free.

    If you’d like to track and monetize your IP across YouTube, click to learn more about our Rights Management Suite.

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