All Hail the Mighty Tag: Feature Announcement

In the online video industry, we are often quick to categorize creators and networks by “vertical.” It’s an easy way of organizing people and content by one standout attribute, but influencers don’t usually fit into just one category. Hannah Hart isn’t only a comedy creator. PewDiePie has reached beyond his original concept – video games. Lilly Singh vlogs, acts, and makes the world safe for unicorns.

So when working with influencers as a multi-platform network staffer, it helps to note the myriad ways they’re cool. Particularly if you intend to pursue brand deals and other opportunities with them. You’ll know what synergies exist between that creator and a brand or project.

To that end, Paladin has added Creator Tags for multi-platform network administrators and recruiters/talent managers. As a new feature of our Network Management toolset, Creator Tags make it easy to:

  • Place creators in established categories during onboarding or add notes during specific projects
  • Engage in greater collaboration with colleagues from other business units by sharing tag information
  • Respond to RFPs and other sales processes when searching by tag for influencers who meet brand criteria

Creator Tagging

The intent behind Creator Tags is to track any piece of information that will help you develop and guide the careers of influencers, and to prepare for brand campaigns: if they’re a VIP, whether they’re interested in brand deals, how brand safe they are, and details of their presence beyond solely their vertical (e.g. which games do gamers specialize in, does a lifestyle vlogger have children, etc).

Network Management users can now input useful information about creator partners during onboarding, simply by creating a tag. Once you’ve added a tag to the system, “brand safe” for example, that tag will pop up as an autocomplete option for you and colleagues in the future. This makes it possible to establish a legend or nomenclature for creator types, and attributes, that will be consistent across your network.

Creator Tags are not just for onboarding. You can tag influencers at any point during their membership in your network. If you work on a project with a specific creator and want to note how excellent (or challenging) they were to work with, you can do that too.

Search by Tags

So you’re responding to an RFP, or preparing a pitch for a brand campaign. Creator Tags make it easy to enter a number of key factors or brand requirements and, with a simple search, find exactly the right influencer(s) for the project.

From a business intelligence perspective, searching by tags allows for targeted data-gathering and analysis of the types of creators in your network. Remember that the feature can be used by any business unit within your network that has the appropriate permissions in our Network Management toolset.

The Point

If you’re a regular reader of this blog, you’ll know that we strive to build the best Creator Relationship Management (CRM) system in the world. Creator Tags, along with the multi-platform One User profiles announced last week, increase our software’s ability to serve all kinds of influencer networks and marketing use cases.

Do you want to try Creator Tags? Get in touch here.

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So Many (Social) Accounts. So Little Time.

Introducing One User Profiles for Influencers.

You’ve probably heard once or twice that it’s not easy being a social video influencer. Well, it’s also not easy to manage many of them.

Social talent managers run the gamut of providing audience growth advice, brand campaign execution support, and important financial tasks such as sending payments or negotiating contract terms. Not to mention vetting new creators who want to join a given network.

Our clients at creator networks regularly onboard and manage the careers of individual influencers who have a presence spanning multiple YouTube channels and an array of other social media accounts. It’s a lot to keep track of, especially when you have to aggregate and interpret reliable data on a single influencer from many places.

So we decided to do something about it: to make it easier for networks to manage each influencer as a single individual, rather than a smattering of social accounts.

Starting next week, Paladin’s Network Management software will have a new feature. One User profiles enable creator managers to easily find all of the accounts linked to a single influencer under one record, and update information for all in just a few clicks.

Here’s an example:

On the talent side, creators can now apply to a network using multiple YouTube channels plus social accounts at once, including Facebook, Twitter, Snapchat, and Instagram.

Creators will see a view like this:

Aside from convenience for our clients and their talent, why is it valuable to track social video influencers as a single user?

A few reasons:

  • Campaign sales. With a single profile, you have a comprehensive presentation of each creator’s reach and engagement.
  • Data aggregation. Your workflow for tracking aggregate performance for social accounts that belong to a single person will be simplified, making data easier to package and bolster with strategic insights.
  • Management efficiency. Rather than updating multiple times across many records, you can now manage and update metadata such as contact or payment information with a single action.
  • Partner service. You can better advise creator partners on their careers, and manage their social accounts if that’s a service you provide, when all the information is in one place.

We hope you’ll love the latest update in support of our quest to build the best Creator Relationship Management (CRM) platform in the world.

Curious how One User profiles work? We’d love to show you. Request a demo here.

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