YouTube Partner Program Changes: Everything You Need To Know (And How Paladin Can Help)



As you’ve probably heard by now, YouTube has introduced new eligibility requirements for  the YouTube Partner Program (YPP), which allows creators to monetize their content. Sparked by growing brand safety concerns, these changes aim to protect YouTube’s advertisers from running ads on low quality content or content deemed unsafe for brands.

As of January 16, 2018, in order to join or remain eligible for the YouTube Partner Program, channels must have at least 4,000 hours of watch time in the last 12 months, and at least 1,000 subscribers. Once a channel meets these requirements, they will also be further evaluated for community strikes, spam, or other abuse flags in order to monetize.

These changes will definitely have an impact on MCNs and influencer networks, but don’t panic! In order to help you prepare, we’ve put together a helpful Q&A, and outlined solutions Paladin has created to help.



What will happen to channels in an MCN that do not meet these new requirements?

According to YouTube, channels that do not meet these new Partner Program requirements will be fully demonetized and removed from CMS accounts by February 20, 2018.

How will this impact MCN revenue?

According to YouTube, about 99% of channels that will be removed from YPP are making less than $100.00 per year, with 90% making less than $2.50 in the last month.

Across Paladin’s clients with MCNs, we estimate a very small decline in gross monthly revenue from YouTube as a result of these changes, an average of -0.25%.

How will this impact the size of MCNs?

For most MCNs, Paladin predicts a significant reduction in the number of channels in CMS accounts, on average 80%. Note that the amount of channels that will be removed varies greatly across networks.

The silver lining is that this channel reduction will likely neutralize any gross revenue lost, or even result in revenue gains, as MCNs will make monthly payments to a smaller pool of creators, and in turn will shoulder fewer payment transaction fees.

If you are a Paladin client and would like specific estimates on the impact of  the YPP changes on your MCN, please contact your account manager.



Can I still work with my creators that do not meet the new minimum requirements for YPP?

Yes! With the recent updates to Paladin, you are now able to add and manage creators who are NOT inside of a YouTube CMS. This works by having your creators authorize their YouTube or other social accounts directly with Paladin. You can still monitor their data, pitch them in campaigns, store all of their relevant personal data, and more!

Can I still accept applications from creators that do not meet the new minimum requirements for YPP?

Yes! You can accept new applications from creators who are ineligible for YPP and manage them within Paladin. Though note, you will be unable to invite them to a CMS and collect revenue from them until they reach the YPP eligibility threshold.

If you decide that you’d prefer not to work with a creator until they meet the YouTube Partner Program requirements, you can easily flag them in our system and send them an automated email explaining that they have not met the requirements. You can also monitor them and re-engage them when they do meet the requirements

Can I block creators from applying to my network if they do not meet the new YPP requirements?

Yes! Paladin can block applications from creators that do not meet the new YouTube Partner Program requirements.


Though YouTube is certainly enforcing rapid changes across their platform, our goal at Paladin remains the same: to offer easy navigation and understanding of these changes for our partners, and provide flexibility to run and grow your company using our tools.

Do you have additional feature requests related to the recent YouTube Partner Program changes? Feel free to contact us at [email protected]

Paladin is the essential influencer management platform. Trusted by media companies, brands, and agencies across 5 continents, our technology streamlines talent discovery, influencer management, and campaign reporting.

Paladin operates globally, with offices in the North America (Los Angeles, USA), Europe (Kraków, Poland), and Asia (Ho Chi Minh City, Vietnam). Learn more at


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Paladin Names Shawn Owens As Vice President of EMEA Sales

Paladin Software is pleased to announce technology industry veteran and growth expert Shawn Owens as Vice President of EMEA Sales. He brings deep experience working with some of the world’s largest online media, digital advertising, online gaming, and esports companies, including ESL, MTG, Perform Group, BBC, Sky, and the European Broadcasting Union. Owens will report to Paladin Co-Founder and CEO James Creech.

“Shawn is a highly experienced industry veteran with a proven track record of building successful organizations,” said Creech. “Europe and the Middle East are key online video markets, so we are making an even bigger investment in the region next year and are confident that Shawn is the right leader to deliver on our mission.”

Owens joins Paladin from StackPath, where he served as Director of European Sales and grew revenue by 8X in three years. Prior to that he was the COO of AppMatrix, and earlier contributed to the growth of several successful Silicon Valley startups.

“I am thrilled to join Paladin during such an exciting growth period for the company. I’ve tracked the online video industry for years, and it’s clear that new media companies need effective technology to manage digital talent and run successful influencer campaigns.” said Owens.  “I look forward to working with Paladin’s global team to provide our customers with the best software to manage and grow their business.”

About Paladin Software

Paladin is mission control for social video. Trusted by media companies in 25+ countries across five continents, the Paladin platform streamlines creator management, payments, data insights, and influencer campaigns on YouTube, Facebook, Instagram, and Twitter. Paladin technology helps media companies, multi-channel networks (MCNs), and influencer marketing agencies save time and scale their businesses by automating complex processes and providing actionable insights. Paladin operates globally, with offices in the U.S. (Los Angeles, California), Europe (Kraków, Poland), and Asia (Ho Chi Minh City, Vietnam).

Learn more at



Lisa Crawford
Director of Marketing

[email protected]

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