Paladin Names Shawn Owens As Vice President of EMEA Sales

Paladin Software is pleased to announce technology industry veteran and growth expert Shawn Owens as Vice President of EMEA Sales. He brings deep experience working with some of the world’s largest online media, digital advertising, online gaming, and esports companies, including ESL, MTG, Perform Group, BBC, Sky, and the European Broadcasting Union. Owens will report to Paladin Co-Founder and CEO James Creech.

“Shawn is a highly experienced industry veteran with a proven track record of building successful organizations,” said Creech. “Europe and the Middle East are key online video markets, so we are making an even bigger investment in the region next year and are confident that Shawn is the right leader to deliver on our mission.”

Owens joins Paladin from StackPath, where he served as Director of European Sales and grew revenue by 8X in three years. Prior to that he was the COO of AppMatrix, and earlier contributed to the growth of several successful Silicon Valley startups.

“I am thrilled to join Paladin during such an exciting growth period for the company. I’ve tracked the online video industry for years, and it’s clear that new media companies need effective technology to manage digital talent and run successful influencer campaigns.” said Owens.  “I look forward to working with Paladin’s global team to provide our customers with the best software to manage and grow their business.”

About Paladin Software

Paladin is mission control for social video. Trusted by media companies in 25+ countries across five continents, the Paladin platform streamlines creator management, payments, data insights, and influencer campaigns on YouTube, Facebook, Instagram, and Twitter. Paladin technology helps media companies, multi-channel networks (MCNs), and influencer marketing agencies save time and scale their businesses by automating complex processes and providing actionable insights. Paladin operates globally, with offices in the U.S. (Los Angeles, California), Europe (Kraków, Poland), and Asia (Ho Chi Minh City, Vietnam).

Learn more at https://paladinsoftware.com.

 

Contact:

Lisa Crawford
Director of Marketing

[email protected]

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What We Made This Year: Product Update

Holy road map, Batman! If you’re familiar with Paladin, you know that early versions of our software were developed when YouTube was still an adolescent platform and when it was practically the only online venue for video creators. So much has changed since that time. For us 2017 was Paladin’s coming-out party, when we consolidated our tech solutions into a single platform and introduced a collection of features leading up to the launch of our brand campaign management solution.

One User, Multiple Social Media Accounts

If there was a theme to our tech development this year, it was a response to the increasingly multi-platform nature of our space. When the year started, you could sign in to Paladin (or apply to join a network using a Paladin dashboard) with YouTube but not including accounts from other platforms. But early in the year, we created One User Profiles. It’s a capability that enables creators to join or log in using multiple accounts, with platforms including Facebook, Twitter, Instagram, and Snapchat. In turn, our software now aggregates and tracks the presence and performance of creator accounts across these platforms. Treating each creator as a single user with multiple accounts and data points has, by design, enabled new features that are advantageous for creators, networks, and brands.

Single Platform

Paladin was initially developed as three separate product suites: one each for network management, digital rights management, and talent discovery. Each had a slightly different user interface and required a separate login from customers who used more than one of these products.

Establishing Paladin as a single platform became a major goal in the evolution of our product. We achieved it in May, meaning our customers need to sign in only once to use multiple Paladin tools. Developing single-platform Paladin meant streamlining the design of each solution, and having a unified homepage from which our customers could easily jump from tool to tool. This change wasn’t only about ease of use. It was about a shift in mindset and organization, the idea that all the account and performance information Paladin collects on creators, individual network data (which is private to each network, of course), and more become a cohesive whole for comprehensive insights and tools that talk to one another.

(Here’s a related fun fact: Paladin actually has the largest private data trove of its kind, tracking over 20 billion views per month.)

Monetization & Payments

Payments were as much of a priority this year as they always are for us (hint: we like to say we’re a leader in creator payments). In particular, we added an Asset Manager tool to help assign and pay out YouTube revenue where no Asset Channel ID is available in YouTube’s reports, and we enabled support for automating YouTube Red Music payouts. The latter automatically calculates payment rates by country, eliminating hassle so our customers don’t have to manually do the math by region.

We also incorporated support for new revenue streams, YouTube’s Super Chat and Sponsorships features (now commonly used by esports and gaming creators) that fall within the YouTube Paid Features Report. This update makes it easy to handle the unique revenue arrangements that networks may have with specific creators for Super Chat and related features. To eliminate other manual headaches, we also added the ability to enter different revenue shares for videos on a partner’s own channel versus videos claimed on their behalf.

Staying one step ahead of new and revised payments reports is what we do.

Campaigns

Our biggest new solution of the year was our Social Campaign Management tool for managing brand campaigns across platforms including YouTube, Facebook, and Instagram.

Campaigns allows sales teams to easily find creators that align with the brand or agency being pitched, and to share beautiful, auto-generated RFP responses that are constantly updating with creators’ latest data.

Further, once a campaign has been sold, our customers can automatically track posts across each creator’s social media accounts. They can also aggregate data into automatically updated and shareable reports so third parties (usually brands) are always on the same page.

The bottom line is that Campaigns makes it way easier to package and pitch talent for brand campaigns, and to monitor campaign performance in real time.

Campaigns functionality continues to grow, and we’ll have exciting news to share on that front soon.

Data Insights

Having reliable data on individual talent, and aggregated across your network overall, is more complex and crucial than ever. We saw our clients struggling to aggregate data from multiple YouTube CMS accounts, as well as individual social accounts for each creator, so we dove into creating a solution.

With our Data Insights tool (now in beta), we leverage the power of the Paladin data warehouse to show a high-level snapshot of metrics such as views, followers, and more per platform across your network, as well as detailed analytics per creator so talent managers can audit performance and help creators grow with ease.

As our industry matures, having access to smartly organized business intelligence becomes increasingly mission-critical. It’s a way of making more informed decisions about creator roster and content creation choices, and even of determining the value and direction of your network.

Stay tuned for more about Data Insights in 2018. Finally, last but most important:

The People

This is not part of the platform, but we wouldn’t have the platform without these folks! We have two incredible teams of developers (one in Krakow, Poland; the other in Ho Chi Minh City, Vietnam) whose discipline, talent, and productivity made our big year possible. We were also fortunate to have experienced team members branch out from their usual roles at Paladin and use their insight to inform our products. Our Head of Design project managed the development of the Campaigns tool, and a longtime Accounts Manager applied her knowledge of customer needs to our Creator Relationship Management dev team – ensuring that our network and creator dashboards continually evolve in response to client pain points.


If you’d like to learn more about any of the projects we described here, email us at [email protected]

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