New Features on Social Media | March 2021

It’s a jam-packed edition of our monthly recap of new features on social media!

March 2021 was a busy month for Clubhouse, Instagram, Facebook, LinkedIn, Snapchat, Twitter, and YouTube (whew.. did we get them all 😅?)


Clubhouse 👋 | New Features | March 2021

  • Announced its Creator First accelerator to help 20 emerging creators build their audience, connect with brands, and monetize their rooms.

Facebook 👍 | New Features | March 2021

  • Updated its video monetization eligibility criteria to the following:
    • (i) 10K+ followers
    • (ii) 5+ active videos (a new requirement)
    • (iii) 600K+ minutes viewed in the last 60 days.
    • Previously only videos that were at least three minutes long were counted, but now all video content is considered toward the 600K watch time criterion.
  • Reduced the video length requirement for monetization from 3 mins to 1 min.
  • Will begin testing ads in Facebook Stories.
  • Started giving away free Stars in certain live streams to make users more familiar with the tipping feature. It also began testing Stars for video on demand.
  • Rolled out its paid online events feature to 24 more countries.
  • Quietly shared that Facebook Analytics will be deprecated after June 30, 2021.

Instagram 📷 | New Features | March 2021


LinkedIn 🤝 | New Features | March 2021


Snapchat 👻 | New Features | March 2021


TikTok| New Features | March 2021


Twitter 🐦 | New Features | March 2021


 

YouTube 🎥 | New Features | March 2021


Did we miss any new social media feature in our breakdown? If so let us know!

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    What We Built This Year: How Paladin Improved Influencer Marketing During a Pandemic

    What a year it has been!

    Even while locked down and at home, the team here at Paladin continued to deliver exciting features that our customers in the influencer marketing space will love. We’ve highlighted some of our biggest releases in 2020 below. Enjoy!

    New Platform: TikTok

    Paladin added TikTok to our growing list of supported social media platforms! TikTok’s branded content volume has grown tremendously this year, and we made sure to stay on top of the trend.

    Track TikTok influencers and their posts

     

    You can now onboard TikTok influencers, track their campaign posts and data, and give them access to their own influencer dashboard. Speaking of which…


    Influencer Dashboard on Steroids

    We wanted influencers to have a regular destination of their own with a 360 view of their campaign offers and campaigns in progress.

    Influencers can view and manage their campaigns and deliverables

    Now influencers can view their rate cards, contracts, campaign deliverables, performance data, and payment history from anywhere.


    Content Submission and Approval

    Content must often be reviewed and approved by clients before it can be published, so we’ve made it easy to manage that process! Influencers can now submit their branded content for approval via the Influencer Dashboard.

    Influencers can submit content for approval and review feedback before publishing

    Once submitted, posts can be reviewed and shared directly with clients for an extra set of eyes. After reviewing, you can request content edits before publishing, or simply approve it.


    Instagram IGTV Post Tracking

    As Instagram continues releasing new content formats, we’re here to help you track them. Our influencer campaigns tool now captures IGTV posts so that you can report on these without the hassle of tracking down the influencer for screenshots.

    Track campaign data from IGTV posts on Instagram

    We include the IGTV posts and their metrics in campaign reports. You can export their data, or share with clients via a live link.


    Payments at a Glance

    Our robust influencer payments tool has a new and improved new summary view, highlighting the most important insights for each round of payments.

    Granular payment reporting is easier than ever

    It’s now easier than ever to see the total revenue broken down by source and influencer group, as well as understand your total amount payable to influencers.


    Business API

    To make it even easier to manage your data collected by Paladin, you can now pull your influencers’ information, payments data, and campaigns data directly via API. This is great if you want to add such data to additional systems in your organization.

    As if that wasn’t cool enough, you can also add information to your Paladin dashboard via API, such as creating new campaigns or adding new influencers that you work with. This is perfect for keeping record changes across systems aligned.


    And much, much more.

    We won’t get into the weeds, but we dropped a ton of other cool stuff worth mentioning, including:

    • Never miss a task with our new Home view calendar
    • Send influencer campaign offers en masse
    • Identify an influencer’s prior sponsored posts
    • Custom fields for campaign reports
    • Custom rate types for creator rate cards
    • Simplified settings
    • VAT calculations and credit notes
    • Unique YouTube revenue shares for owned and operated accounts
    • Robust payment history and carry over balance logs

    And (literally) thousands of other improvements, big and small.


    Want to learn more about Paladin Software products?

    SCHEDULE A DEMO HERE or CONTACT US at [email protected]

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