Launching Paladin as a Single Platform

It probably sounds radical for Paladin, as a software company, to say that we’ve done away with products. Products, after all, are the name of the game in the tech business.

If you’re a Paladin user, never fear: you have the same access to our multi-platform network management, payments & revenue system, digital rights monitor, and talent discovery technology. We just changed how you access it all.

That’s right: Paladin is now a single platform, with optional modules depending on what suits your business needs.

It used to be that we offered three separate products: for influencer networks management, for manual claiming on YouTube, and for creator search and recruitment. But several months ago, our team decided that this structure was too limiting. It wasn’t the future of Paladin. We wanted our products be more interconnected.

Why? Here’s the rationale:

  • It’s part of our vision for what Paladin will become. Paladin’s tools, taken together, are intended as a complete solution for influencer networks and agencies. As we continue to grow our capabilities, particularly around data analytics, it’s beneficial to have all your network and influencer information linked across products.
  • It’s more convenient for users. Many of our customers have been using multiple Paladin products. Having a single portal is more convenient, requiring just one login for the Paladin platform.
  • It makes our users’ data safer. A single sign-on to our portal allows us to implement greater security controls and streamlines user management.

The value of Paladin single platform will become increasingly clear as we unveil new features in the coming weeks. If you’re an existing customer, you may have had a demo already (shhh!). If you’re new to Paladin, watch this space for updates.

Would you like to learn more about single-platform Paladin? Contact us.

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Know your YouTube Best Practices? TubeBuddy Does.

As loyal Paladin blog readers know, our friends at TubeBuddy have an exciting new feature set called Launch Pad that codifies best practices in video optimization and makes them easy to review and implement. This TubeBuddy tech is incredibly useful for individual creators, and for the MCNs who subscribe to our enterprise version of TubeBuddy for the benefit of their partners.

We’re highlighting a new Launch Pad feature each week – this time it’s the Best Practice Audit. If you missed the previous installment, learn more about the Upload Checklist here.

TubeBuddy CEO Phil Starkovich is back for a blog takeover and video tutorial!

Best Practice Audit

At TubeBuddy, we’re all about automation and saving you time. But – we also want to make sure you’re following YouTube’s optimization guidelines, giving yourself the best chance of success. Our Best Practice Audit merges these two goals, giving you a way to programmatically validate your video metadata and quickly fix any issues found.

Users can kick off a Best Practice Audit from the Upload page or My Videos page on YouTube. The audit process scans the video title, description, tags, thumbnail, cards, annotations and more to ensure that they are properly applied to the video based on the YouTube Creator Academy and YouTube Creator Playbook guidelines. If any issues are found, the user is notified and TubeBuddy provides a simple way to fix the problem.

Enterprise customers using TubeBuddy can enable Active Video Monitoring for the Best Practice Audit. With Active Monitoring enabled, TubeBuddy will automatically monitor your channels for new uploads, process videos when they are found, and email you the results if problems are found.

For a complete walk-through on getting started with the Best Practice Audit, please check out the following video:

Are you interested in TubeBuddy Enterprise for your MCN? Contact us.

If you’re a creator and you’d like to try Launch Pad, visit this page.

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