Tech Industry Stereotypes? Pass the Java(script).

Paladin Goes to TechCrunch Disrupt.

We’ve all seen HBO’s Silicon Valley. Well, if you haven’t, you should.  If you’re in the tech industry, it will make you cringe with recognition. If you’re a human with a sense of humor, it will make you laugh. At Paladin, we’re big fans.

Late in the show’s first season, the team behind fictional compression software startup Pied Piper goes to the iconic TechCrunch Disrupt conference to participate in the Startup Battlefield funding competition. For authenticity, HBO went to great trouble to accurately reproduce Disrupt’s Startup Alley.

Normally in this space, we write about online video: YouTube. Snapchat. Facebook Live.  Why am I writing about Silicon Valley?

Because Paladin is going to TechCrunch Disrupt. We’re excited. We’re also fully aware that we’re falling into tech stereotypes, and we embrace this.

We don’t have a Richard Hendricks or an Erlich Bachman (that last one is probably for the best), but we do have a James Creech and a Max Hirshik.

They’ll be your guides to the Paladin experience at TechCrunch Disrupt:

James candid

James – CEO

Screen Shot 2016-09-06 at 9.05.37 PM

Max – Director of Growth
  • Bay Area native
  • Former Hollywood assistant
  • Enjoys playing the stock market, planning his own YouTube channel, and beating James at Hearthstone

We know we fit the stereotypes. We use meditation apps, listen to Tim Ferriss’s podcast religiously, and geek out every time Twitter or Snapchat introduces a new feature.  We await Facebook Video monetization like some people anticipate Christmas.

How are we different from your average Bay-area startup?

  • We have a fully operational platform and a roster of clients: some of the biggest in our space and some pretty cool networks from around the world.
  • We play in the digital video space, serving multi-channel and multi-platform networks whose creators entertain people with every kind of content. We work from Silicon Beach, not Sand Hill Road. It’s not often that we embrace our northern tech brethren. But as a company, after our official launch in April, we’re branching out.

You’re going to hear more from us in the coming days and beyond. While we’re in the land of Facebook, Apple, and VCs, we’ll be meeting with clients, contacts at media companies and social platforms, and exploring business development opportunities.

Watch this space for text and video updates from James and Max at the show! For easy access, follow us on:

Twitter

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If you’re looking for tools to help manage and scale your MCN, click to learn more about Paladin’s Network Management Suite.

If you’re looking for tools to help find influencers for brand campaigns and network recruitment, check out our Talent Locator.

If you’d like to track and monetize your IP across YouTube, click for details about the Rights Management Suite.



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UGC Video and Digital Entrepreneurship: Jukin Media’s Lee Essner

This week on All Things Video, the premier podcast about the online video industry, host James Creech interviews Lee Essner, President and COO of Jukin Media. Lee has a diverse background: after starting his career as an attorney, he was an executive at WeddingChannel.com and later founded his own health care startup.  Most recently he teamed up with Jonathan Skogmo at Jukin Media, a global entertainment company powered by user-generated online video content. Jukin receives over one billion monthly views across digital platforms and is the leader in curating and licensing the web’s most compelling UGC videos.

Check out the podcast here.  It’s also on iTunes or via the Stitcher Radio app for Google Play.

Highlights include:

  • The future of UGC video in newer formats such as virtual reality, 360-degree video (a source of “amazing footage”), and viral Facebook Live streams such as the “Chewbacca Mom” video.
  • Top books for digital entrepreneurs, such as The Innovator’s Dilemma by Clayton Christensen.
  • The profound differences between being a startup founder and being an employee.

If you’re looking for tools to help manage and scale your MCN, click to learn more about our Network Management Suite.

If you’re looking for tools to help find influencers for brand campaigns and network recruitment, click to try our Talent Locator for 1 month free.

If you’d like to track and monetize your IP across YouTube, click to learn more about our Rights Management Suite.

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