Things I Have Learned About Delegating: COO Blog

Recently I gave a talk to our team at Paladin about how to delegate effectively. In preparing for this talk, I found there are a lot of articles about delegating, most of which were recycled from some ancient listicle patient-zero. I also found few resources reflecting what I’ve found to be important lessons learned first-hand from managing teams locally and internationally. So I wrote down the abridged versions.

Delegate what needs delegating, not your bullshit.

The purpose of delegating is to reap benefits from focus and efficiency. Not so you can literally interpret the title of “The 4-Hour Work Week.” Don’t simply shove a task you don’t want to deal with onto someone else’s plate.

Here is when you should delegate:

  • When you know your employee is the best person for the job.
  • When delegating creates a learning opportunity for your employee, creating future efficiencies.
  • When you’re expanding team capacity for a certain functions and you’re assigning employees their share of the work.
  • When you have other critical work that takes priority, and only you can do it.

Context can change everything.

Always make sure whomever you delegate a task to knows why they are doing it. If the person responsible for a delegated task understands the team or company’s end goals, both short and long term, they can better act as a check point to ensure the team is moving toward those goals, or to suggest better paths toward those goals.

There are many ways to skin a cat, and context is critical information to ensure your employees skin it the right way right meow. Remember that a task can be accomplished as instructed without serving wider goals, or in detriment to them. You don’t want that.

The success of delegation is conditional.

There are a number of questions that should be asked before delegating a task to ensure the best chance of success. If the answer to any of these questions is no, it is likely whomever you’ve delegated the task to will fail.

  • Are the right resources for the job being activated?
  • Is there enough time to achieve the task?
  • Is it technically possible to complete the task?
  • Is delegating this task creating any resource conflicts with other projects?
  • Do the resources being activated have enough capacity?
  • Will the resources being activated be hijacked?

Delegation is negotiation.

If everything was purely top down, our business would have failed many times over. Make sure your employees understand that just because someone is asking them to do something, it doesn’t mean they do not have a voice to flag important considerations, set expectations, and ask further questions. Such conversations can materially change the scope, objectives, and timelines associated with a delegated task.

When you empower others, they become smarter.

When given extreme ownership of a project/product/whatever, people shift their mindset from requesting solutions to solving problems. When one’s own success or failure is hinged to the success or failure of things they are made responsible for, they are motivated to figure it out. Over time this is especially beneficial, as the individuals closest to products/clients/problems/etc are the ones crafting solutions.

Don’t get in the way.

There are many paths to a destination. Make sure that the goal of the task being delegated is clearly defined, but allow for independent thought and for employees to find their own way to the end objective. This will bring you an incredible amount of ideas that you never would have otherwise considered. That said, keeping an open mind with regard to pathways doesn’t mean abandoning your role in providing guidance — you may have learned an efficient path the hard way, and be able to save your employees a lot of time and headaches with course corrections. That said, learning the difference between subjectivity and substance in this regard is critical.

Rome wasn’t built in a day.

It takes time to dial in a delegation process that’s successful for you, and that subordinates respond to. Consider failure as an opportunity to improve how you delegate. Don’t use failure to re-absorb responsibility, negating the benefits of delegating.

Parting Thoughts:


Make noise when the team wins.
Give credit to those responsible, don’t take it for yourself.
Make yourself available to inform or to teach, but not to do what has been delegated.


Blame. If a delegated task ends in failure, you did not properly account for conditions, did not properly fulfill negotiation, did not provide context, or you empowered the wrong person. If you set an example of accountability, you empower a culture of accountability.

Set arbitrary deadlines. How long will a task take with respect to the conditions and the resources available? Ask the person responsible for delivering, and let that be the deadline. Deadlines can move for a lot of reasons. Check in on delivery estimations, but don’t nag.

Interrupt (unless you have to).

Thomas Kramer is Paladin’s COO. Over the past several years he has managed teams in diverse areas, from technology developers and content optimization strategists to operations and marketing staff.

If you’d like to learn more about Paladin, start here.

Sign Up for Our Newsletter

Tech Industry Stereotypes? Pass the Java(script).

Paladin Goes to TechCrunch Disrupt.

We’ve all seen HBO’s Silicon Valley. Well, if you haven’t, you should.  If you’re in the tech industry, it will make you cringe with recognition. If you’re a human with a sense of humor, it will make you laugh. At Paladin, we’re big fans.

Late in the show’s first season, the team behind fictional compression software startup Pied Piper goes to the iconic TechCrunch Disrupt conference to participate in the Startup Battlefield funding competition. For authenticity, HBO went to great trouble to accurately reproduce Disrupt’s Startup Alley.

Normally in this space, we write about online video: YouTube. Snapchat. Facebook Live.  Why am I writing about Silicon Valley?

Because Paladin is going to TechCrunch Disrupt. We’re excited. We’re also fully aware that we’re falling into tech stereotypes, and we embrace this.

We don’t have a Richard Hendricks or an Erlich Bachman (that last one is probably for the best), but we do have a James Creech and a Max Hirshik.

They’ll be your guides to the Paladin experience at TechCrunch Disrupt:

James candid

James – CEO

Screen Shot 2016-09-06 at 9.05.37 PM

Max – Director of Growth
  • Bay Area native
  • Former Hollywood assistant
  • Enjoys playing the stock market, planning his own YouTube channel, and beating James at Hearthstone

We know we fit the stereotypes. We use meditation apps, listen to Tim Ferriss’s podcast religiously, and geek out every time Twitter or Snapchat introduces a new feature.  We await Facebook Video monetization like some people anticipate Christmas.

How are we different from your average Bay-area startup?

  • We have a fully operational platform and a roster of clients: some of the biggest in our space and some pretty cool networks from around the world.
  • We play in the digital video space, serving multi-channel and multi-platform networks whose creators entertain people with every kind of content. We work from Silicon Beach, not Sand Hill Road. It’s not often that we embrace our northern tech brethren. But as a company, after our official launch in April, we’re branching out.

You’re going to hear more from us in the coming days and beyond. While we’re in the land of Facebook, Apple, and VCs, we’ll be meeting with clients, contacts at media companies and social platforms, and exploring business development opportunities.

Watch this space for text and video updates from James and Max at the show! For easy access, follow us on:



If you’re looking for tools to help manage and scale your MCN, click to learn more about Paladin’s Network Management Suite.

If you’re looking for tools to help find influencers for brand campaigns and network recruitment, check out our Talent Locator.

If you’d like to track and monetize your IP across YouTube, click for details about the Rights Management Suite.

Sign Up for Our Newsletter

Request a demo

We would be happy to provide a custom
demo of our solutions.







We'll be in touch with you shortly to arrange your custom demo.