Launching Paladin as a Single Platform

It probably sounds radical for Paladin, as a software company, to say that we’ve done away with products. Products, after all, are the name of the game in the tech business.

If you’re a Paladin user, never fear: you have the same access to our multi-platform network management, payments & revenue system, digital rights monitor, and talent discovery technology. We just changed how you access it all.

That’s right: Paladin is now a single platform, with optional modules depending on what suits your business needs.

It used to be that we offered three separate products: for influencer networks management, for manual claiming on YouTube, and for creator search and recruitment. But several months ago, our team decided that this structure was too limiting. It wasn’t the future of Paladin. We wanted our products be more interconnected.

Why? Here’s the rationale:

  • It’s part of our vision for what Paladin will become. Paladin’s tools, taken together, are intended as a complete solution for influencer networks and agencies. As we continue to grow our capabilities, particularly around data analytics, it’s beneficial to have all your network and influencer information linked across products.
  • It’s more convenient for users. Many of our customers have been using multiple Paladin products. Having a single portal is more convenient, requiring just one login for the Paladin platform.
  • It makes our users’ data safer. A single sign-on to our portal allows us to implement greater security controls and streamlines user management.

The value of Paladin single platform will become increasingly clear as we unveil new features in the coming weeks. If you’re an existing customer, you may have had a demo already (shhh!). If you’re new to Paladin, watch this space for updates.


Would you like to learn more about single-platform Paladin? Contact us.



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Tech Industry Stereotypes? Pass the Java(script).

Paladin Goes to TechCrunch Disrupt.

We’ve all seen HBO’s Silicon Valley. Well, if you haven’t, you should.  If you’re in the tech industry, it will make you cringe with recognition. If you’re a human with a sense of humor, it will make you laugh. At Paladin, we’re big fans.

Late in the show’s first season, the team behind fictional compression software startup Pied Piper goes to the iconic TechCrunch Disrupt conference to participate in the Startup Battlefield funding competition. For authenticity, HBO went to great trouble to accurately reproduce Disrupt’s Startup Alley.

Normally in this space, we write about online video: YouTube. Snapchat. Facebook Live.  Why am I writing about Silicon Valley?

Because Paladin is going to TechCrunch Disrupt. We’re excited. We’re also fully aware that we’re falling into tech stereotypes, and we embrace this.

We don’t have a Richard Hendricks or an Erlich Bachman (that last one is probably for the best), but we do have a James Creech and a Max Hirshik.

They’ll be your guides to the Paladin experience at TechCrunch Disrupt:

James candid

James – CEO

Screen Shot 2016-09-06 at 9.05.37 PM

Max – Director of Growth
  • Bay Area native
  • Former Hollywood assistant
  • Enjoys playing the stock market, planning his own YouTube channel, and beating James at Hearthstone

We know we fit the stereotypes. We use meditation apps, listen to Tim Ferriss’s podcast religiously, and geek out every time Twitter or Snapchat introduces a new feature.  We await Facebook Video monetization like some people anticipate Christmas.

How are we different from your average Bay-area startup?

  • We have a fully operational platform and a roster of clients: some of the biggest in our space and some pretty cool networks from around the world.
  • We play in the digital video space, serving multi-channel and multi-platform networks whose creators entertain people with every kind of content. We work from Silicon Beach, not Sand Hill Road. It’s not often that we embrace our northern tech brethren. But as a company, after our official launch in April, we’re branching out.

You’re going to hear more from us in the coming days and beyond. While we’re in the land of Facebook, Apple, and VCs, we’ll be meeting with clients, contacts at media companies and social platforms, and exploring business development opportunities.

Watch this space for text and video updates from James and Max at the show! For easy access, follow us on:

Twitter

Facebook


If you’re looking for tools to help manage and scale your MCN, click to learn more about Paladin’s Network Management Suite.

If you’re looking for tools to help find influencers for brand campaigns and network recruitment, check out our Talent Locator.

If you’d like to track and monetize your IP across YouTube, click for details about the Rights Management Suite.

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