Payments for new Creator Revenue Streams: YouTube Super Chat and Sponsorships

It’s been a terrific year for savvy content creators to benefit from new revenue streams to support their careers. With the launch of Super Chat this past January, YouTube offered audiences the opportunity to directly support the creators they love through live stream tipping.

At Paladin, we encourage creators to augment their income through as many revenue streams as possible. But in the aggregate, more revenue streams mean more earnings reports, additional line items, and more work overall for our clients. We’re committed to providing the best payments solution, so our team has incorporated revenue from the Paid Features report into the Paladin platform.

The YouTube Paid Features report includes Super Chat and gaming Sponsorship revenue. While we’re seeing creators and media companies in all verticals generate such earnings, Super Chat and Sponsorships are (not unexpectedly) most popular with live-streaming gamers. Rather than manually recording the gross earnings, applying your network’s percentage according to the contract terms, and inputting the net amount owed, Paladin’s payments module can ingest and automatically calculate the YouTube Paid Features report. All revenue streams are broken out in detail from YouTube Red UGC earnings to Super Chat. It’s all there.

And, in case you missed it, here’s news on Paladin’s ability to support YouTube Red Music payments and our new Asset Manager, which tracks video earnings that are missing an Asset Channel ID, so that those creators (usually musicians) will get their fair share. Since the initial release, we’ve added several new features to Asset Manager so you can now filter by CMS, take bulk actions, and assign revenue to a specific partner with one click.

Until our next blog. In the meantime, check out our Creator Relationship Management module (it includes payments!).

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Getting Creators Paid

In the last week of July, media were busily reporting the Q2 earnings of YouTube parent company Alphabet, with one analyst suggesting that YouTube as a unit is worth $75 billion (in other words, “five Twitters”). This is fantastic news for those of us who are bullish on YouTube.

YouTube’s continued success highlights one of our biggest preoccupations as a company: video creators are the bedrock upon which YouTube is built. How can we optimize the payments process for this crucial segment of the YouTube ecosystem so they can keep growing?

We have two exciting updates on this front, with payments use cases involving music content that have been outliers up until now.

Asset Manager

Much has been made of ensuring musicians receive the royalties owed to them from music streaming on YouTube. One of the challenges in getting creators paid is that there is often no linkage between monthly revenue report data and the artist that is owed royalties. This is because when an asset is uploaded directly to a YouTube CMS, there is no Asset Channel ID reflecting ownership in the revenue report data. Sure, there is an Artist field that can be manually filled when uploading Assets, but in our experience this is only done a small percentage of the time. So you can do a lot of claiming, but in these cases there’s no way to identify that revenue and pay it out to the creator efficiently.

So we took it upon ourselves to build a solution! Our new Asset Manager helps you assign revenue that lacks an Asset Channel ID back to a creator. Once you’ve assigned an Asset to a creator, our system will remember and pay them for that Asset in perpetuity.

As any Content ID user can tell you, an Asset ID is necessary to process incoming revenue from claims so it doesn’t sit unprocessed. Our new feature serves to bridge the earnings to the rights holder/musician.

YouTube Red Music

As our clients know, music calculations are significantly more complex because of the different rates of revenue for each country. Calculations become even more complex as YouTube Red expands to new territories (which, of course, is a good thing).

Pro Rata this, Per Sub Minimum that…who has the time? Probably not you. That’s why we’ve updated our YouTube Red payments calculation to include revenue from YouTube Red Music, and automatically process the correct payment rates for each country. Distributing royalties to artists is now much easier than before!

Thanks for bearing with us while we geek out about getting hard-working creators paid. We’re always working away on payments quirks, loopholes, and new use cases. If you work for an influencer network with a payments challenge that needs solving, reach out and let us know.

Coming soon: Automated solutions for assigning revenue from Super Chat and Gaming Sponsorships in creator payments, and more!

In the meantime, learn more about Creator Relationship Management with Paladin.

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