Getting Creators Paid

In the last week of July, media were busily reporting the Q2 earnings of YouTube parent company Alphabet, with one analyst suggesting that YouTube as a unit is worth $75 billion (in other words, “five Twitters”). This is fantastic news for those of us who are bullish on YouTube.

YouTube’s continued success highlights one of our biggest preoccupations as a company: video creators are the bedrock upon which YouTube is built. How can we optimize the payments process for this crucial segment of the YouTube ecosystem so they can keep growing?

We have two exciting updates on this front, with payments use cases involving music content that have been outliers up until now.

Asset Manager

Much has been made of ensuring musicians receive the royalties owed to them from music streaming on YouTube. One of the challenges in getting creators paid is that there is often no linkage between monthly revenue report data and the artist that is owed royalties. This is because when an asset is uploaded directly to a YouTube CMS, there is no Asset Channel ID reflecting ownership in the revenue report data. Sure, there is an Artist field that can be manually filled when uploading Assets, but in our experience this is only done a small percentage of the time. So you can do a lot of claiming, but in these cases there’s no way to identify that revenue and pay it out to the creator efficiently.

So we took it upon ourselves to build a solution! Our new Asset Manager helps you assign revenue that lacks an Asset Channel ID back to a creator. Once you’ve assigned an Asset to a creator, our system will remember and pay them for that Asset in perpetuity.

As any Content ID user can tell you, an Asset ID is necessary to process incoming revenue from claims so it doesn’t sit unprocessed. Our new feature serves to bridge the earnings to the rights holder/musician.

YouTube Red Music

As our clients know, music calculations are significantly more complex because of the different rates of revenue for each country. Calculations become even more complex as YouTube Red expands to new territories (which, of course, is a good thing).

Pro Rata this, Per Sub Minimum that…who has the time? Probably not you. That’s why we’ve updated our YouTube Red payments calculation to include revenue from YouTube Red Music, and automatically process the correct payment rates for each country. Distributing royalties to artists is now much easier than before!

Thanks for bearing with us while we geek out about getting hard-working creators paid. We’re always working away on payments quirks, loopholes, and new use cases. If you work for an influencer network with a payments challenge that needs solving, reach out and let us know.

Coming soon: Automated solutions for assigning revenue from Super Chat and Gaming Sponsorships in creator payments, and more!

In the meantime, learn more about Creator Relationship Management with Paladin.

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Solving for the 3 Biggest Challenges of Manual Claiming

We admit it: we’re big Content ID geeks. Digital rights management? Yes please. Exhibit A is our recent blog from Paladin CEO James Creech about the effectiveness of manual claiming on YouTube. He demonstrated that we’ve put tons of thought into finding and claiming videos missed by automated matching.

Our Rights Monitor app is designed to streamline manual claiming, and of course we believe in our product. But we were still hearing from customers about three outstanding challenges they had in scaling manual claims:

1. Repetition

Placing a manual claim is tedious and repetitive, requiring many clicks.

2. Tentpoles

Customers with event-based or viral content, such as a tentpole movie trailer, have been refreshing searches constantly and combing through already-screened videos to place suitable claims.

3. Organization

Organization of search terms and Asset IDs associated with each property is challenging, and handled differently by each team.

Our aim is to improve the way claiming teams work. In that vein, we’ve recently added new features to address these challenges.

Quick Claim

We fought back on repetition by reducing the number of meaningless clicks necessary for claiming. The Quick Claim feature allows a claimer to methodically review the set of videos captured by a search, then click once to claim all of the verified content.

The big picture impact is that a claiming team’s work becomes more focused and less tedious, allowing more time to find missing revenue and reach significant benchmarks.


Event Claim

One of the greatest potential sources of lost revenue on YouTube is viral videos, movie trailers, and other marquee content that exponentially accumulate views within the first 48 hours of upload. Think of the Rogue One trailer, or a classic viral video like David After Dentist.

Our solution to the tentpole problem is programmed searches that refresh automatically, in nearly real time, to capture these properties. We call it Event Claim.

Search Folders

We’ve addressed the problem of organization in maintaining the many search terms and assets required to claim a property. Rights Monitor’s folder system makes it possible to group all the search information (e.g. search terms) together in one place. For example, a folder could contain one asset (say, a film from a very famous sci-fi franchise) and the 4-5 search terms that will net a result for that asset. This way, users won’t have to keep switching assets.


We’re excited about the combination of Search Folders and Quick Claim to expedite manual claiming: folders with neatly organized assets and matching sets of search terms at the ready, with the ability to scan video results and claim with one click instead of 20+. This powerful duo will change the way your team claims.

That’s what you get from techies like us who have nothing better to do than solve pain points, help our customers find lost revenue, and make life in the digital video business a little easier. At least, that’s our goal. And we couldn’t do it without the feedback of our customers.

We’re looking forward to seeing the results of our solutions to the most common challenges of manual claiming.

Want to try the new Rights Monitor features? Contact us.

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