Payments for new Creator Revenue Streams: YouTube Super Chat and Sponsorships

It’s been a terrific year for savvy content creators to benefit from new revenue streams to support their careers. With the launch of Super Chat this past January, YouTube offered audiences the opportunity to directly support the creators they love through live stream tipping.

At Paladin, we encourage creators to augment their income through as many revenue streams as possible. But in the aggregate, more revenue streams mean more earnings reports, additional line items, and more work overall for our clients. We’re committed to providing the best payments solution, so our team has incorporated revenue from the Paid Features report into the Paladin platform.

The YouTube Paid Features report includes Super Chat and gaming Sponsorship revenue. While we’re seeing creators and media companies in all verticals generate such earnings, Super Chat and Sponsorships are (not unexpectedly) most popular with live-streaming gamers. Rather than manually recording the gross earnings, applying your network’s percentage according to the contract terms, and inputting the net amount owed, Paladin’s payments module can ingest and automatically calculate the YouTube Paid Features report. All revenue streams are broken out in detail from YouTube Red UGC earnings to Super Chat. It’s all there.

And, in case you missed it, here’s news on Paladin’s ability to support YouTube Red Music payments and our new Asset Manager, which tracks video earnings that are missing an Asset Channel ID, so that those creators (usually musicians) will get their fair share. Since the initial release, we’ve added several new features to Asset Manager so you can now filter by CMS, take bulk actions, and assign revenue to a specific partner with one click.

Until our next blog. In the meantime, check out our Creator Relationship Management module (it includes payments!).

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Paladin Software Partners with Tipalti for Digital Influencer Payment System

We issued the following press release today about our partnership with Tipalti:

June 27, 2016 — Los Angeles, CA — Next-generation media technology company Paladin Software ( announced a strategic partnership today with the leading supplier payments automation provider, Tipalti (, to enable seamless payments to video content creators across countries, currencies, and payment methods.

Paladin, which powers more than 30 multi-channel networks (MCNs) and media companies, has integrated Tipalti’s technology into its platform to help participating clients streamline their payment processes and offer a more creator-friendly payments experience. Tipalti’s platform allows creators to receive payment in their local currency and select a desired payment method, including Global ACH, PayPal, prepaid debit card, wire transfer, and more. Paladin’s platform automatically calculates creator earnings, handles minimum payment thresholds, and provides at-a- glance revenue data for easy tracking. This new partnership with Tipalti creates the first fully integrated solution for mass creator payments from report ingestion and payment facilitation to financial reconciliation.

“Our partnership with Tipalti advances our goal of improving workflow and increasing productivity for clients,” said Paladin Co-Founder and CEO James Creech. “Payments automation is a primary focus for Paladin because preparing, delivering, and tracking payments quickly and accurately is mission critical for both networks and creators.”

“The ability to foster a global talent base is where every MCN needs to go, and creators’ satisfaction with the payment experience is key to winning and retaining the best of them,” said Chen Amit, CEO and Co-Founder of Tipalti. “For MCNs needing a clear advantage that scales easily and enhances creator satisfaction, Tipalti’s unique partnership with Paladin offers a one-stop shop for streamlining the entire payment lifecycle.”

The integration also assists participating MCNs during the creator onboarding proces by automatically collecting and vetting payment information and required tax forms. The entire tax compliance process is administered through a KPMG-certified solution. All payments are also checked against anti-money- laundering regulatory “Do Not Pay” lists prior to processing. Creators receive branded payment status communications, and can monitor their earnings and payment status in real time through a white-labeled Creator Dashboard powered by Paladin.

“Our creators are our number one priority. Paying them accurately and on time is crucial, so our team used to spend several days preparing monthly payments,” said Nick Smith, Head of Network Operations at AwesomenessTV. “Now with Paladin and Tipalti’s integrated payments system, we can pay tens of thousands of partners with just a few clicks and deliver a much better creator experience.”

About Paladin Software

Paladin Software is the premier technology company for multi-channel networks and digital media companies. The Paladin platform streamlines processes, increases efficiency, and grows revenue for media companies that represent more than 200,000 content creators and a collective 15 billion monthly views. Paladin Software has offices in Los Angeles, Philadelphia, and Kraków, Poland. More information about Paladin is available here.

About Tipalti

Tipalti is the only supplier payments automation solution to streamline all phases of the payment management workflow in one holistic cloud platform. Tipalti makes it painless for finance departments to manage their entire supplier payments operation. Leading companies use Tipalti to eliminate up to 80% of their supplier payments workload, helping them scale their business efficiently with global growth, while strengthening financial and tax compliance controls and while performing real-time payment reconciliation. That’s why companies like Tapjoy, GoPro, Jukin Media, Chartboost, GoDaddy, Eventbrite, Vungle, Disqus, Vimeo, Touch of Modern and hundreds of others trust Tipalti to elevate their supplier payments operation.

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