What We Built This Year: How Paladin Improved Influencer Marketing During a Pandemic
Updated: 5 days ago
What a year it has been!
Even while locked down and at home, the team here at Paladin continued to deliver exciting features that our customers in the influencer marketing space will love. We’ve highlighted some of our biggest releases in 2020 below. Enjoy!
New Platform: TikTok
Paladin added TikTok to our growing list of supported social media platforms! TikTok’s branded content volume has grown tremendously this year, and we made sure to stay on top of the trend.
Track TikTok influencers and their posts
You can now onboard TikTok influencers, track their campaign posts and data, and give them access to their own influencer dashboard. Speaking of which…
Influencer Dashboard on Steroids
We wanted influencers to have a regular destination of their own with a 360 view of their campaign offers and campaigns in progress.
Influencers can view and manage their campaigns and deliverables
Now influencers can view their rate cards, contracts, campaign deliverables, performance data, and payment history from anywhere.
Content Submission and Approval
Content must often be reviewed and approved by clients before it can be published, so we’ve made it easy to manage that process! Influencers can now submit their branded content for approval via the Influencer Dashboard.
Influencers can submit content for approval and review feedback before publishing
Once submitted, posts can be reviewed and shared directly with clients for an extra set of eyes. After reviewing, you can request content edits before publishing, or simply approve it.
Instagram IGTV Post Tracking
As Instagram continues releasing new content formats, we’re here to help you track them. Our influencer campaigns tool now captures IGTV posts so that you can report on these without the hassle of tracking down the influencer for screenshots.
Track campaign data from IGTV posts on Instagram
We include the IGTV posts and their metrics in campaign reports. You can export their data, or share with clients via a live link.
Payments at a Glance
Our robust influencer payments tool has a new and improved new summary view, highlighting the most important insights for each round of payments.
Granular payment reporting is easier than ever
It’s now easier than ever to see the total revenue broken down by source and influencer group, as well as understand your total amount payable to influencers.
To make it even easier to manage your data collected by Paladin, you can now pull your influencers’ information, payments data, and campaigns data directly via API. This is great if you want to add such data to additional systems in your organization.
As if that wasn’t cool enough, you can also add information to your Paladin dashboard via API, such as creating new campaigns or adding new influencers that you work with. This is perfect for keeping record changes across systems aligned.
And much, much more.
We won’t get into the weeds, but we dropped a ton of other cool stuff worth mentioning, including:
Never miss a task with our new Home view calendar
Send influencer campaign offers en masse
Identify an influencer’s prior sponsored posts
Custom fields for campaign reports
Custom rate types for creator rate cards
VAT calculations and credit notes
Unique YouTube revenue shares for owned and operated accounts
Robust payment history and carry over balance logs
And (literally) thousands of other improvements, big and small.
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