New Features on Social Media | November 2021
This November, Facebook brings monetization to groups, Instagram tests 60-second Stories, and YouTube experiments with new search analytics!
Last month was full of new social media platform updates. Here's what you need to know:
Clubhouse 👋 | New Features | November 2021
Released a replay feature to make previous conversations available as audio-on-demand.
Live captions are now available on iOS.
Facebook 👍 | New Features | November 2021
Bringing monetization features to groups, including shopping, fundraising, and subscription tools.
Testing Live Shopping for creators.
Experimenting with News Feed controls that will allow users to limit how many posts they see from groups and pages.
Instagram 📷 | New Features | November 2021
Piloting a "Take a Break" feature that will notify users if they're spending too much time on the platform.
Expanded its Badges tipping feature to U.S. creators with 10K+ followers (previously only available to select creators).
Announced plans to shut down its "Threads" messaging app by the end of the year.
Testing a 60-second limit for Stories (up from the current 15 second max).
Pinterest 📌 | New Features | November 2021
Debuted Pinterest TV, a series of live, shoppable episodes that feature popular creators.
Launched TwoTwenty, an in-house incubator for experimental projects.
Snapchat 👻 | New Features | November 2021
Partnered with NBCUniversal to offer audio clips from NBCU movies and shows.
Announced a partnership with Sony Music to add its artists' music to Snap's Sound library.
TikTok ♪ | New Features | November 2021
Added Tips and Video Gifts as new forms of creator monetization.
Released Creator Next, a single hub for all monetization tools
Twitter 🐦 | New Features | November 2021
Eliminated its auto-refreshing timeline so that users can now decide when to load new tweets.
Testing social commerce features as part of a Cyber Deals live shopping event.
YouTube 🎥 | New Features | November 2021
Testing two new analytics features: Search Insights shows creators what their viewers are searching for while Content Gaps highlights underserved user searches.
Did we miss any new social media features in our breakdown? If so, let us know!
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