New Features on Social Media | July 2021
Whew! It's been another busy month for social media platform updates. Here's a summary of the latest feature releases from July 2021:
Clubhouse 👋 | New Features | July 2021
Officially launched its direct messaging feature called Backchannel.
Discord 💬 | New Features | July 2021
Released threads for both public and private side conversations.
Facebook 👍 | New Features | July 2021
Also testing threads on select "public figure" pages.
Announced a $1B fund for Facebook and Instagram creators to be spent through the end of 2022.
Unveiled a new prayer feature in Facebook Groups that lets worshipers submit prayer requests.
Restricted ad targeting to users under 18 solely by age, location, and gender (removing the ability to target underage users by interests or web activity).
Instagram 📷 | New Features | July 2021
Testing an anti-harassment feature called Limits to temporarily restrict comments to reduce targeted abuse from groups.
Introduced Sensitive Content Controls to reduce "upsetting or offensive" content on a user's Explore page.
Added audio-to-text translations for Reels in English, with more languages coming soon.
Testing a re-share sticker on Stories to discourage users from copy/pasting feed posts to Stories.
Pinterest 📌 | New Features | July 2021
Snapchat 👻 | New Features | July 2021
TikTok ♪ | New Features | July 2021
Added a seekbar to allow users to rewind and fast forward longer videos.
Testing a new features called Shoutouts that lets fans pay for custom videos from their favorite creators (a la Cameo).
Expanded its live tools with new features, including the ability to schedule events, co-host live streams with other creators, share Q&As, and more.
Tumblr 📝 | New Features | July 2021
Announced Post+, which allows creators to paywall exclusive content for paid supporters.
Twitter 🐦 | New Features | July 2021
Floated ideas for new privacy features, such as a privacy check-in, an unmention feature to remove a tag, and the ability to hide your account from public discovery.
Testing a Shop Module to enable e-commerce from Twitter profiles.
YouTube 🎥 | New Features | July 2021
Testing timestamped reports of community guideline violations to be more transparent with creators.
Unveiled a "New to You" feed on mobile to improve personalized discovery.
Rebranded Applause as Super Thanks and rolled it out to 68 countries.
Did we miss any new social media feature in our breakdown? If so, let us know!
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