- James Creech
New Features on Social Media | July 2021
Whew! It's been another busy month for social media platform updates. Here's a summary of the latest feature releases from July 2021:
Clubhouse 👋 | New Features | July 2021

Officially launched its direct messaging feature called Backchannel.
Discord 💬 | New Features | July 2021

Released threads for both public and private side conversations.
Facebook 👍 | New Features | July 2021

Also testing threads on select "public figure" pages.
Announced a $1B fund for Facebook and Instagram creators to be spent through the end of 2022.
Unveiled a new prayer feature in Facebook Groups that lets worshipers submit prayer requests.
Restricted ad targeting to users under 18 solely by age, location, and gender (removing the ability to target underage users by interests or web activity).
Instagram 📷 | New Features | July 2021

Testing an anti-harassment feature called Limits to temporarily restrict comments to reduce targeted abuse from groups.
Enabled creators to link their IG Shops in their personal profiles.
Introduced Sensitive Content Controls to reduce "upsetting or offensive" content on a user's Explore page.
Added audio-to-text translations for Reels in English, with more languages coming soon.
Testing a re-share sticker on Stories to discourage users from copy/pasting feed posts to Stories.
Pinterest 📌 | New Features | July 2021

Snapchat 👻 | New Features | July 2021

TikTok ♪ | New Features | July 2021

Added a seekbar to allow users to rewind and fast forward longer videos.
Testing a new features called Shoutouts that lets fans pay for custom videos from their favorite creators (a la Cameo).
Expanded its live tools with new features, including the ability to schedule events, co-host live streams with other creators, share Q&As, and more.
Tumblr 📝 | New Features | July 2021

Announced Post+, which allows creators to paywall exclusive content for paid supporters.
Twitter 🐦 | New Features | July 2021

Floated ideas for new privacy features, such as a privacy check-in, an unmention feature to remove a tag, and the ability to hide your account from public discovery.
Enabled users to change who can reply to a Tweet after its posted.
Testing a Shop Module to enable e-commerce from Twitter profiles.
YouTube 🎥 | New Features | July 2021

Allowing creators to experiment with custom rules for their comments section.
Testing timestamped reports of community guideline violations to be more transparent with creators.
Partnered with Emojam to support custom, sound-enabled gifs.
Unveiled a "New to You" feed on mobile to improve personalized discovery.
Testing achievement cards to memorialize creator milestones.
Rebranded Applause as Super Thanks and rolled it out to 68 countries.
Acquired Indian social commerce startup Simsim and is now testing shopping from live streams.
Did we miss any new social media feature in our breakdown? If so, let us know!
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