New Features on Social Media | April 2021

Updated: Jun 3

And we're back with another monthly recap of new features on social media platforms!

The first months of the year were already busy for social platforms, and April 2021 was no different. Here are the highlights:

Introduced Clubhouse Payments, a tipping feature that allows creators to keep 100% of payments from fans.

Testing Hotline, a new live audio tool from Facebook's New Product Experimentation (NPE) team.
Rolling out new business discovery features in News Feed.
Announced a new social audio format called Soundbites and Live Audio Rooms for Facebook and Messenger.
Building a podcast discovery product in partnership with Spotify.

Testing Private Stories, which are rumored to only be available to followers.
Announced plans for a sponsorship marketplace, along with more shopping and affiliate marketing opportunities for creators.
Experimenting with an option for users to hide likes on their content and whether they see likes on others' posts.
Also testing picture-in-picture (PIP) for live video streams.

Testing a playlists feature for creators to group clips into themed collections.

Did we miss any new social media feature in our breakdown? If so let us know!

Looking for software to manage influencer marketing campaigns? Schedule a demo here!

Recent Posts