• Astrid Hernandez

How to Find the Best Facebook Influencers for Your Brand

Facebook is one of the oldest and most enduring social media platforms. It has roughly 2.9 billion active users, making it the largest social network in the world. With that kind of credibility, Facebook is an ideal place to find influencers and maximize your social media marketing efforts.


Many businesses turn to social influencers to increase their brand awareness and attract new customers. The best Facebook influencers can help you reach a new audience and build trust in your brand.


But how do you find the right influencers? We’ll show you the best methods to identify the perfect influencers to promote your brand.


Key Takeaways

  • Partnering with the right Facebook influencers can expose your brand to a new audience and attract new customers.

  • Both micro-influencers and more established creators can be effective for your marketing campaign; it all depends on your goals.

  • Hashtag research and social listening tools can help you find relevant topics and influencers to engage.

The Benefits of Facebook Influencers

In today’s social media age, most people have their favorite social influencers that they like to follow. These influencers are generally trusted by their followers, which makes it easy for them to promote products to their fans.


Data shows that social media drives consumer purchasing behavior. One study shows that 53% of consumers make purchasing decisions based on posts from influencers.

Influencer marketing is becoming increasingly important. These are some of the key benefits you can expect from a partnership with a Facebook influencer:

  • Improves your brand awareness

  • Offers increased brand visibility

  • Builds brand authority

  • Increases engagement among your target audience

The Importance of Microinfluencers on Facebook

While locking in a partnership with some of the biggest influencers on Facebook can seem like an ideal goal, some companies see a better ROI from partnering with less well known influencers.


Microinfluencers on Facebook usually have less than 15,000 followers. In some cases, a smaller audience can be more focused and engaged than followers on larger accounts. In fact, this tends to be true across all social media platforms.

Recent data shows that microinfluencers are earning a bigger market share of sponsored ads year after year. In 2021, microinfluencers accounted for 91% of all sponsored posts.


The ideal Facebook influencer will likely have the following characteristics:

  • Shares engaging and useful content

  • Builds trust based on niche expertise

  • Encourages community behaviors (commenting, sharing, liking)

How to Find the Best Facebook Influencers

Understanding the importance of influencer partnerships is a great first step. Now, you need to find the right Facebook influencers that align with your brand goals and campaigns. Here are some of the best tools and strategies your company can use to track down potential influencers.


1. Try an Influencer Search Engine

Rather than scrolling through your social feeds and hoping to stumble across the perfect partner, influencer marketing software like Paladin can help you save time and search smarter. Our influencer discovery tool makes it easy to pinpoint ideal influencers for your campaign based on a variety of criteria, such as followers, keywords, audience demographics, engagement rate, and more.


2. Use Social Listening Tools

Social listening tools like Brandwatch track all social media mentions and interactions to surface interesting topics and trends. This can be a great way to identify existing online conversations about your brand and select relevant influencers to engage in those conversations.


3. Search using Hashtags and Keywords

While hashtags are not quite as popular on Facebook as other social media sites, they are still used. Create a list of relevant hashtags for your brand and products. You can search on other social media sites for the most popular hashtags to see if any of the trending topics relate to your brand.


There are also online tools available that can help with hashtag and keyword research. Once you have narrowed down the relevant search terms, you can find influencers who use them. Reach out to those influencers to see if they are interested in working with your brand.


4. Put Out a Public Call

If your brand has a decent following on your social media accounts, you can try issuing a public call. Ask your audience if anyone would be willing to work with you. Create a few requirements, such as a minimum number of followers and relevant, creative content.


5. BuzzSumo

BuzzSumo is an excellent resource for finding influencers. While it does require a paid membership, the site offers a free trial. Select the influencers tab and enter your preferred keyword. It will give you a list of influencers, bloggers, journalists, and companies who have shared relevant information.


6. Check Other Social Media Platforms

Facebook can be tricky when it comes to searching for information. However, other platforms like Instagram, YouTube, or Twitter tend to be more user-friendly. Search for keywords and hashtags on those sites to find relevant influencers. If they have an account on one platform, odds are they have a Facebook page too.


7. Try Google

Another quick, and almost too obvious, method is to use Google. Searching for your target keywords on Google can show you Facebook posts with that information. To limit your Google search to only Facebook, add “site: Facebook.com” in front of your keywords. For example, if you are in the fashion industry, try searching for “site: Facebook.com fashion styling.”


Once you’ve found some influencers that you want to work with, you need to reach out and see if they’re interested. If you’re struggling to get a response from influencers, this video has some tips.


Let Paladin Help You Manage Your Next Influencer Campaign

Paladin’s complete influencer marketing platform can help with everything from finding the right influencer to managing your campaign and delivering actionable reporting.


Want to see how Paladin can help streamline your next Facebook influencer campaign? Schedule a free demo today to get started.