2021 Social Media Wrap-Up: New Platform Features
Last year was full of social media feature releases, as platforms compete for creator content, audience attention, and advertiser budgets.
Here's our recap of the biggest updates and new features from 2021:
Cameo 📞 | 2021 New Features
Launched Cameo Calls as a way for fans to connect with their favorite celebrities.
Acquired Represent, a creator merch company that provides customizable online storefronts.
Clubhouse 👋 | 2021 New Features
Introduced Clubhouse Payments, a tipping feature that allows creators to keep 100% of payments from fans.
Unveiled a direct messaging feature called Backchannel.
Launched a Creator Commons with resources for its emerging creator community
Released a new "music mode" that allows users to optimize for sound quality.
Added a replay feature to make previous conversations available as audio-on-demand.
Discord 💬 | 2021 New Features
Released threads for both public and private side conversations.
Facebook 👍 | 2021 New Features
Building a podcast discovery product in partnership with Spotify.
Added QR codes to FB Pay for easy payment transfers.
Launched Fan Groups for creator communities on FB Gaming and teased a new "Looking for Players" feature.
Rolled out Live Audio Rooms and podcasts to U.S. users.
Partnered with Tunecore and Distrokid to launch an Independent Artist Program for music distribution across Facebook and Instagram.
Unveiled a new prayer feature in Facebook Groups that lets worshipers submit prayer requests.
Launched a 'Fantasy Games' hub on iOS and Android phones, but without actual betting.
Launched a new "Audio" destination in the Facebook mobile app for podcasts, live audio, and Soundbites.
Released a dedicated website for customers to buy "Stars" to avoid purchasing them through Apple's app store.
Fireside 🔥 | 2021 New Features
Officially launched its interactive, live audio app back in October.
Instagram 📷 | 2021 New Features
Launched Live Rooms, allowing up to 4 creators to broadcast together.
Added a dedicated field for pronouns.
Finalized an option to allow users to hide Likes on posts.
Enabled creators to tag 2 brands in a single sponsored post.
Rolled out a tipping feature for fans to support their favorite creators.
Added audio-to-text translations for Reels in English, with more languages coming soon.
Introduced Live Shopping to its Shopping tab to boost e-commerce activity.
Introduced a "Collabs" feature that allows users to co-author posts and share likes.
Expanded its native affiliate tool, allowing creators to add a digital storefront and introducing a DM folder exclusively for potential partnership messages.
Released "Reels Visual Replies," which allows users to reply to comments with a video message via Reels.
Unveiled a time capsule feature called "Playback IG Stories" that displays a wrap-up of the user's best stories from the year.
Made it possible for users to embed a mini version of their profile into a website.
Linkedin 🤝 | 2021 New Features
Introduced a new Creator Mode that allows users to highlight their posts and articles at the top of their profile and add 5 hashtags to improve profile discovery.
Announced a live audio product called LinkedIn Audio Events.
Only Fans 🔒 | 2021 New Features
Launched its OFTV mobile app, which prohibits nudity in order to comply with Apple and Google app store terms.
Flip flopped on its plans to ban sexually explicit content following a public outcry and pressure from its creator community.
Pinterest 📌 | 2021 New Features
Launched Idea Pins, a new video format for creators.
Debuted Pinterest TV, a series of live, shoppable episodes that feature popular creators.
Acquired video creation app Vochi, signaling Pinterest's continued push into creator tools.
Reddit 👽 | 2021 New Features
Launched Reddit Talk to compete with other live audio experiences.
Roblox 🕹️ | 2021 New Features
Added Voice Chat as a new way for players to communicate.
Snapchat 👻 | 2021 New Features
Released Lens Studio 3.4 with more AR features, including 24-point hand tracking, full-body segmentation, and 3D multi-body tracking.
Added Layers to its social Snap Map so users can research restaurants or buy concert tickets with friends.
Announced partnerships with YouTube for sharing video clips, Bumble for adding Snap lenses to video dates, and Artiphon for creating AR instruments.
Introduced "Spotlight Challenges" as a new way for Snapchat creators to earn monetization rewards.
Released a "Run for Office" feature aimed at helping young adults run for local office.
Launched a creative studio called "Arcadia" to create branded AR experiences.
Released an Avatar lens AR filter to show users what they'd look like in the metaverse.
Spotify 🔊 | 2021 New Features
Announced a Shopify integration to help artists sell merch through Spotify.
TikTok ♪ | 2021 New Features
Launched a new SDK, which offers a Login with TikTok option and new sound sharing capabilities.
Launched Jumps, a series of mini-programs and third-party integrations that extend the user experience beyond video.
Expanded its live tools with new features, including the ability to schedule events, co-host live streams with other creators, share Q&As, and more.
Added new child safety measures, such as defaulting kids' DM settings to "no one" and preventing them from using TikTok's Duet and Stitch features.
Launched its Creator Marketplace out of beta to enable branded content campaigns on its platform.
Added Tips and Video Gifts as new forms of creator monetization.
Released Creator Next, a single hub for all monetization tools
Launched a new TikTok Seller app in Indonesia to promote ecommerce on its platform.
Triller 🥊| 2021 New Features
Launched an NFT marketplace for creator products.
Announced plans to go public at a $5B valuation via a reverse merger with SeaChange International.
Tumblr 📝| 2021 New Features
Announced Post+, which allows creators to paywall exclusive content for paid supporters.
Twitch 🎮 | 2021 New Features
Added 350 new tags to expand representation, including 'black,' 'disabled,' and 'transgender.'
Released a chat verification feature to combat hate speech and harassment.
Twitter 🐦 | 2021 New Features
Launched Ticketed Spaces, allowing creators to charge admission to live audio rooms.
Rolled out Super Follows, a monthly subscription that allows creators to charge for access to exclusive Tweets.
YouTube 🎥 | 2021 New Features
Added additional checks during the video upload process for copyright violations and ad suitability.
Added a new Violative View Rate (VVR) metric to better enforce its community guidelines.
Announced Brand Extensions, a shoppable feature for connected TV ads.
Introduced a $100M Shorts Fund to pay creators using its new short-form video feature.
Expanded Community posts to a maximum of 5 images (up from 1) and added analytics like impressions and engagements.
Released several new child safety features, including "take a break" and bedtime reminders, turning off autoplay functionality in YouTube Kids, and defaulting uploads to private for users under 18.
Rolled out several major search improvements, such as displaying video chapters in search and supplementing foreign language searches with English results accompanied by auto-translated captions and metadata.
Expanded access to its Community tab features to channels with 500+ subs.
Added shoppable video ads to connected TVs and began testing a measure of user actions like web visits, signups, and purchases called Conversion Lift.
Released live audio captions to all users (previously only available to those with 1,000+ subscribers) and expanded captions to 12 more languages.
Released a "New To You" section to provide personalized content recommendations.
Looking for more in-depth monthly updates? Click below to read any of our New Social Media Features articles from 2021:
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