Launching Paladin as a Single Platform

It probably sounds radical for Paladin, as a software company, to say that we’ve done away with products. Products, after all, are the name of the game in the tech business.

If you’re a Paladin user, never fear: you have the same access to our multi-platform network management, payments & revenue system, digital rights monitor, and talent discovery technology. We just changed how you access it all.

That’s right: Paladin is now a single platform, with optional modules depending on what suits your business needs.

It used to be that we offered three separate products: for influencer networks management, for manual claiming on YouTube, and for creator search and recruitment. But several months ago, our team decided that this structure was too limiting. It wasn’t the future of Paladin. We wanted our products be more interconnected.

Why? Here’s the rationale:

  • It’s part of our vision for what Paladin will become. Paladin’s tools, taken together, are intended as a complete solution for influencer networks and agencies. As we continue to grow our capabilities, particularly around data analytics, it’s beneficial to have all your network and influencer information linked across products.
  • It’s more convenient for users. Many of our customers have been using multiple Paladin products. Having a single portal is more convenient, requiring just one login for the Paladin platform.
  • It makes our users’ data safer. A single sign-on to our portal allows us to implement greater security controls and streamlines user management.

The value of Paladin single platform will become increasingly clear as we unveil new features in the coming weeks. If you’re an existing customer, you may have had a demo already (shhh!). If you’re new to Paladin, watch this space for updates.


Would you like to learn more about single-platform Paladin? Contact us.




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