To build a career in social video, it’s imperative to not only make great content but also to find all the chances to build a following and hit the touchpoints that cause platform algorithms (such as YouTube’s) to favor your content. It’s fairly well known that watch time is a crucial factor for the YouTube recommendation engine, with audience development experts like Matt Gielen theorizing that the overall goal is to keep viewers on the platform.
The same applies to social mentions and other opportunities to develop and maintain relationships with your audience.
But it’s not easy to keep track of all these important factors while making videos and running your business, whether you’re an individual creator, brand, or network. Never fear: our friends at TubeBuddy can solve that for you.
In this third and final installment of a guest blog series from TubeBuddy CEO Phil Starkovich, he explains the TubeBuddy Launch Pad Opportunity Finder. Don’t miss any more chances to increase your watch time or respond to your following.
Thanks Lisa. The life of a YouTube creator or brand on YouTube never stops. After one video has been published it’s on to the next. But while you’re working on that new video, what’s happening with your old videos? In what ways are you missing out on chances to boost their performance? Now, TubeBuddy can show you with the new Opportunity Finder.
TubeBuddy digests information from a variety of sources, including YouTube Analytics and public social graph data, analyzes the inputs, and provides users with actionable recommendations based on the results. Insights gleaned by TubeBuddy will help you determine what kind of content is most successful on your channel, how to maximize search terms and tag opportunities, and remind you to follow up on missed social media engagement. For example, TubeBuddy Launch Pad can find search terms that are currently driving traffic to your video and help you to easily add those terms as video tags. It also reveals social mentions on Twitter and comments on YouTube that you haven’t responded to or engaged with yet. Finally, TubeBuddy will identify relatively high or low watch time on a video compared to your channel’s average. If the video has very high audience retention, you should create similar content in the future. However, if the video has a high drop-off rate, this type of video should be avoided.
TubeBuddy Enterprise customers can enable the Launch Pad Active Monitor, which runs in the background and notifies you when opportunities are discovered on new uploads. This allows MCNs, brands, and other media companies to focus on content creation and other business essentials while TubeBuddy is runs silently in the background.
Combined with the Upload Checklist and Best Practice Audit, the Opportunity Finder rounds out the Launch Pad suite of tools ensuring that each new upload has the best chance of success.
Watch to learn how the Opportunity Finder works:
Are you interested in TubeBuddy Enterprise for your MCN? Contact Paladin.
If you’re a creator and you’d like to try Launch Pad, visit this page.