Understanding Online Video Advertising: An Infographic

Have you ever wanted to know more about the role of advertising in the online video ecosystem? Throughout August on the All Things Video podcast, host (and Paladin CEO) James Creech is posting a snackable educational episode daily on the social video industry.  Recent explainers have outlined how MCNs and creators make money, the complexities of YouTube’s Content ID system, and the structure of online video industry advertising.

On advertising, we have created the handy infographic below to accompany the episode Understanding the Advertising Industry Value Chain.  It is a visual representation of the interaction between industry players and the process of monetizing AVOD digital content.

Online Video Advertising Value Chain from Creators to MCNs and Brands

Check out All Things Video’s daily August podcasts here or on iTunes.


If you’re looking for tools to help manage and scale your MCN, click to learn more about our Network Management Suite.

If you’re looking for tools to help find influencers for brand campaigns and network recruitment, click to learn more about our Talent Locator.

If you’d like to track and monetize your IP across YouTube, click to learn more about our Rights Management Suite.




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