After 4+ Years of Product Development and Experience Powering 25 Top Multi-Channel Networks, Technology Team Behind Bent Pixels Launches Independent Company
LOS ANGELES — April 19, 2016 – Paladin Software launched today with a suite of productivity solutions for multi-channel networks (MCNs) and next-generation media companies. An independent spin-off from leading MCN Bent Pixels, Paladin’s technology currently serves more than 25 of the largest digital video networks, including AwesomenessTV, Studio71, DEFY Media (Smosh Games Alliance), 2btube, and Frederator Networks. Paladin’s clients represent more than 200,000 content creators, generating a collective 15 billion monthly views.
The decision to spin off Paladin as a completely separate entity allows the new company to focus exclusively on technology development and serving MCN clients globally, explained Bent Pixels Founder and CEO Mike Pusateri. “When we started developing software in-house to make the administration of our MCN easier, we had no idea that it would become the industry standard and that creating an independent technology company would be the next step,” said Pusateri. “We’re enormously proud of the people and products that have become Paladin Software.”
Paladin Software will be led by three former Bent Pixels executives as co-founders: CEO James Creech, CTO Ole Morten Amundsen, and Head of Product Thomas Kramer. “This move creates clear focus and more opportunity for both businesses,” said Paladin CEO James Creech. “At the end of the day, our goal is to help media companies save time and scale their networks, allowing them to focus on producing great content.”
Paladin’s technology helps media companies streamline processes, increase efficiency, and grow revenue through two core product suites:
- The Network Management Suite, an administration hub for YouTube networks that streamlines creator onboarding, network intelligence, financial management, and payments
- The Rights Management Suite, a complement to YouTube’s Content ID system that combats piracy and increases monetization through descriptive search claiming
In addition to these battle-tested products, today Paladin unveiled a new tool for creator identification: the Talent Locator. Backed by years of performance data across 14 million channels, the Talent Locator makes it easy to find influencers for marketing campaigns, talent recruitment, competitive intelligence, and more.
“We analyzed different technology platforms and considered building a platform in-house, but for our needs, Paladin was the best technology available,” said Fabienne Fourquet, Co-Founder & CEO of 2btube, the world’s fastest growing Spanish-language MCN and user of the Network Management Suite. “We implemented the technology when we had just 40 creators, and now a year later, Paladin has helped us scale tremendously and grow our network by more than 12 times.”
About Paladin Software
Paladin Software is the premier technology company for multi-channel networks and digital media companies, including AwesomenessTV, Studio71, DEFY Media (Smosh Games Alliance), Frederator Networks, and more. The Paladin platform streamlines processes, increases efficiency, and grows revenue for media companies that represent more than 200,000 content creators and a collective 15 billion monthly views.
Paladin Software has offices in Los Angeles, Philadelphia, and Kraków, Poland. More information about Paladin is available here.
About Bent Pixels
Bent Pixels is a multi-faceted digital media company serving creators and brands. As a leading multi-channel network (MCN) with over 24,000 creators and one billion monthly views, Bent Pixels specializes in comedy, gaming, and mixed martial arts content. Well-known Bent Pixels creators include comedian Kevin Hart, podcast and UFC broadcast host Joe Rogan, and top-ranked gamer PackAttack04082. Current and former brand services and copyright protection clients include FUNimation, RLJ Entertainment, WellGoUSA, Petco, College Humor, Live Nation, MNet, and many others.
Self-funded since its founding in 2009, Bent Pixels has offices in Las Vegas, Los Angeles, and Boston. More information about Bent Pixels is available here.
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