Influencer Marketing Just Got Smarter: Paladin Unveils Software To Simplify Social Campaign Management

Paladin adds a robust social media campaign tool to its productivity platform for influencer networks and digital media companies.

Los Angeles, November 29, 2017 – Paladin, a management platform for new media companies and social influencer networks, today launched its social campaign management solution, called Campaigns. The feature makes influencer marketing campaigns more strategic, efficient, and results-driven, helping digital media professionals to find and package talent, share information with clients using a customized dashboard, monitor campaign progress, and visualize cross-platform performance.

Managing influencer marketing campaigns is no easy task. Staff of talent agencies and new media companies must source suitable, brand-safe talent. They need to monitor the implementation of the campaign, not to mention track progress across platforms with reliable metrics. Paladin empowers digital media professionals to streamline the entire workflow.

“In an age of ad blockers and decreasing effectiveness of interruptive advertising, influencer marketing offers a more authentic way to engage an audience,” said James Creech, Co-Founder and CEO of Paladin. “Digital media companies need workflow tools to manage influencer campaigns successfully.”

Campaigns enables users to browse influencer profiles, complete with multi-platform viewership, engagement, and audience demographic data. Users can view an influencer’s recent posts and performance, package talent into curated lists for RFP responses and client review, and follow campaign progress in real time on their dashboard.

Campaigns also delivers comprehensive, exportable wrap-up reporting with aggregated post data across YouTube, Facebook, Instagram, and Twitter – including views, engagement, watch time, and audience demographics.

The Paladin platform, which is built on the largest authenticated social video data footprint of its kind, processes more than 35 billion social video views per month and counts among its customers Fullscreen, Studio71, ESL, and AwesomenessTV, among many others.

“Those developing integrated marketing campaigns need time to develop creative ideas and cultivate talent relationships, rather than using their energy to update pitch decks or campaign progress reports,” said Creech. “Paladin solves this problem by providing a central location for everyone to review talent that’s been pitched, view campaign creative, and have a deep understanding of audience consumption.”

About Paladin

Paladin is mission control for social video. Trusted by media companies in 25+ countries across five continents, the Paladin platform streamlines creator management, payments, data insights, and influencer campaigns on YouTube, Facebook, Instagram, and Twitter. Paladin operates globally, with offices in the U.S. (Los Angeles, California), Europe (Kraków, Poland), and Asia (Ho Chi Minh City, Vietnam).


If you’d like to try Campaigns, please get in touch.



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Paladin Software Partners with Tipalti for Digital Influencer Payment System

We issued the following press release today about our partnership with Tipalti:

June 27, 2016 — Los Angeles, CA — Next-generation media technology company Paladin Software (www.paladinsoftware.com) announced a strategic partnership today with the leading supplier payments automation provider, Tipalti (www.tipalti.com), to enable seamless payments to video content creators across countries, currencies, and payment methods.

Paladin, which powers more than 30 multi-channel networks (MCNs) and media companies, has integrated Tipalti’s technology into its platform to help participating clients streamline their payment processes and offer a more creator-friendly payments experience. Tipalti’s platform allows creators to receive payment in their local currency and select a desired payment method, including Global ACH, PayPal, prepaid debit card, wire transfer, and more. Paladin’s platform automatically calculates creator earnings, handles minimum payment thresholds, and provides at-a- glance revenue data for easy tracking. This new partnership with Tipalti creates the first fully integrated solution for mass creator payments from report ingestion and payment facilitation to financial reconciliation.

“Our partnership with Tipalti advances our goal of improving workflow and increasing productivity for clients,” said Paladin Co-Founder and CEO James Creech. “Payments automation is a primary focus for Paladin because preparing, delivering, and tracking payments quickly and accurately is mission critical for both networks and creators.”

“The ability to foster a global talent base is where every MCN needs to go, and creators’ satisfaction with the payment experience is key to winning and retaining the best of them,” said Chen Amit, CEO and Co-Founder of Tipalti. “For MCNs needing a clear advantage that scales easily and enhances creator satisfaction, Tipalti’s unique partnership with Paladin offers a one-stop shop for streamlining the entire payment lifecycle.”

The integration also assists participating MCNs during the creator onboarding proces by automatically collecting and vetting payment information and required tax forms. The entire tax compliance process is administered through a KPMG-certified solution. All payments are also checked against anti-money- laundering regulatory “Do Not Pay” lists prior to processing. Creators receive branded payment status communications, and can monitor their earnings and payment status in real time through a white-labeled Creator Dashboard powered by Paladin.

“Our creators are our number one priority. Paying them accurately and on time is crucial, so our team used to spend several days preparing monthly payments,” said Nick Smith, Head of Network Operations at AwesomenessTV. “Now with Paladin and Tipalti’s integrated payments system, we can pay tens of thousands of partners with just a few clicks and deliver a much better creator experience.”

About Paladin Software

Paladin Software is the premier technology company for multi-channel networks and digital media companies. The Paladin platform streamlines processes, increases efficiency, and grows revenue for media companies that represent more than 200,000 content creators and a collective 15 billion monthly views. Paladin Software has offices in Los Angeles, Philadelphia, and Kraków, Poland. More information about Paladin is available here.

About Tipalti

Tipalti is the only supplier payments automation solution to streamline all phases of the payment management workflow in one holistic cloud platform. Tipalti makes it painless for finance departments to manage their entire supplier payments operation. Leading companies use Tipalti to eliminate up to 80% of their supplier payments workload, helping them scale their business efficiently with global growth, while strengthening financial and tax compliance controls and while performing real-time payment reconciliation. That’s why companies like Tapjoy, GoPro, Jukin Media, Chartboost, GoDaddy, Eventbrite, Vungle, Disqus, Vimeo, Touch of Modern and hundreds of others trust Tipalti to elevate their supplier payments operation. http://www.tipalti.com.

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