Today’s fragmented, multi-platform video environment creates challenges for MCNs when calculating and making payments. Creator earnings are not just from YouTube anymore. Branded social campaigns, syndication earnings, merchandise, and other revenue streams all need to be accounted for and distributed.
Our customers have been fantastic collaborators in giving us feedback on their business needs, and at Paladin it’s our role to provide them with the best possible technology in response. This week, Paladin did just that with the introduction of our Line Items feature.
Line Items allow network administrators to easily add earnings to a creator’s monthly payment and label the adjustment to include earnings from any source, whether it’s from a social campaign, Verizon Go90, or any other revenue stream. Admins can also subtract amounts from channel earnings for services rendered such as marketing campaigns or optimization.
We consider multi-channel payments to be an important part of our flagship Network Management Suite, and we frequently iterate our payments solution to adapt to changes in the online video industry. We did so in response to the YouTube Red announcement last fall, and we believe we were the first to integrate YouTube Red creator payments into an overall payments solution within only a few weeks.
We’ll continue to automate revenue processing and distribution for other major platforms as creator revenue shares are released. We’re excited about continuing to adapt our products to the needs of our customers at MCNs and next-generation media companies, by innovating based on their feedback.
If you’d like to learn more about creator payments solutions, and our tools for managing and scaling your MCN, click to learn more about our Network Management Suite.