We are in the midst of a revolution.
In the traditional media economy, content production, programming, and distribution decisions were made by few and broadcast to many. Today, smartphone proliferation and the popularity of social media platforms like YouTube, Facebook, Instagram, and Snapchat have turned that model on its head, enabling anyone to be a creator. Such technological and cultural changes have democratized access to content creation, distribution, and monetization, and millions of people all over the world have embraced the creator moniker, especially young people. Now, we have vloggers, “let’s play” gamers, unboxers, makeup tutorialists, and countless social influencers, building brands and amassing loyal audiences that rival and even eclipse those of traditional media outlets.
The numbers are crazy, and they’re only getting bigger.
Next-generation media companies of all shapes and sizes have emerged to represent these new creators. They help creators grow their audiences and monetize their content, giving them the freedom to pursue their passion.
Next-gen publishers like VICE, BuzzFeed, and Mashable are producing content at breakneck speeds and becoming our go-to sources for news, entertainment, and lifestyle tips. Next-gen record labels and music distributors are discovering talent on digital platforms and launching new artists faster than traditional A&R departments can keep up. And next-gen video networks (more commonly referred to as multi-channel networks, or MCNs), are revolutionizing the film and television industries.
Paladin Software emerged to serve MCNs and other next-generation media companies, and in turn, empower the creators that they represent. At Paladin, we build tools to save people time and help them scale their businesses. We aim to make people’s lives easier so they can focus on supporting their creators and producing great content.
Paladins are knights esteemed for their courage and virtue. Paladins aren’t mere rank-and-file cavalry; they are a king’s foremost warriors entrusted with a special mission.
Our name evokes the tenacity and integrity that I admire most about our team. This business has been built by those unwilling to give up. It’s been built by late nights and early mornings, doing things right, and doing the right things. And it’s been built by an uncompromising commitment to excellence – not by following others, but by a focused pursuit on what we do best.
On our first day as Paladin, I am incredibly proud of what we’ve accomplished. Our platform powers 25 leading MCNs and two of the world’s largest media companies, providing support for more than 200,000 content creators. We’re grateful for how far we’ve come, though we recognize there’s still a long way to go.
The online video industry is still very much in its infancy, and we’re excited to play a role in this media and entertainment revolution. There are so many things we want to build, and we are eager for our customer’s feedback as we continue to evolve our platform.
We’re just getting started and extremely excited for the journey ahead.
Co-Founder & CEO
Click to learn more about our products and company at PaladinSoftware.com