At Paladin we work with Multi-Channel Networks (MCNs) and new media companies on a constant basis, but we often find ourselves explaining MCNs to those outside the industry. Paladin’s Account Manager, Jennifer Dagdigian, created this helpful explainer on the definition, history, and relationship between YouTube video networks, social influencers, and brands.
If you’re looking for tools to help manage and scale your MCN, click to learn more about our Network Management Suite.
If you’re looking for tools to help find influencers for brand campaigns and network recruitment, click to try our Talent Locator for 1 month free.
If you’d like to track and monetize your IP across YouTube, click to learn more about our Rights Management Suite.