Influencer Marketing Platform Paladin partners with Payment Rails for Global Influencer Payouts

Toronto, Canada – 28th February 2019Payment Rails, the global payouts platform for the on-demand economy that enables businesses to send fast and low-cost payouts anywhere around the world, has partnered with Paladin Software to help its clients simplify their payouts to influencers globally.

Paladin, the leading influencer marketing platform for agencies and media companies, powers royalty accounting and payment facilitation for more than 250,000 content creators globally. When they explored  a deeper partnership to help their customers simplify their monthly influencer payments, they found Payment Rails to be an excellent solution.

“After speaking with the team at Payment Rails, it was clear that their API-first global payout solution was  a fantastic choice for us and our customers.” said Thomas Kramer, Co-Founder & COO of Paladin. “ From automating the collection of bank information and tax forms to providing low transaction fees, Payment Rails is the ideal partner for us.”

“Having already worked with a number of influencer agencies, it made perfect sense for us to explore a deeper partnership with Paladin,” said Tim Nixon, CEO & Founder of Payment Rails. “Most big brands and creator networks have influencers all around the globe. We allow Paladin to focus on the core aspects of their business by making complex international payment processes and tax form collection simple and smooth. With built-in features like bank account validation, approval workflows, white-label email notifications, and live payment tracking, Payment Rails makes  payouts easy for Paladin’s customers.”

Paladin is mission control for influencer management. Trusted by media companies in 30+ countries across six continents, the Paladin platform streamlines influencer discovery, campaign management, and reporting across YouTube, Facebook, Instagram, Twitter, and Twitch. Paladin operates globally, with offices in North America  (Los Angeles, USA), Europe (Kraków, Poland), and Asia (Ho Chi Minh City, Vietnam).

Payment Rails simplifies global payouts for the on-demand economy. Its customers include influencer platforms, affiliate referral platforms, freelancer platforms, two-sided marketplaces, short-term accommodation platforms, rideshare platforms, and growing businesses with international payout needs. With Payment Rails’ global payout platform, businesses can automate their payouts, saving time and reducing transaction costs by up to 90%.

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    Top 10 Biggest Losers from YouTube’s Latest Subscriber Purge

    Top 10 Biggest Losers from YouTube’s Latest Subscriber Purge

    What Happened: YouTube Purged Spammy Subscribers

    Earlier this month YouTube announced some channels may see a drop in their Subscriber counts on December 13th, stating “We’ve recently identified and fixed an issue that caused some spam not to be removed.”

    It’s not unusual for YouTube to remove accounts. Over Q3 of 2018 YouTube removed over 1.6 million accounts, 79.6% of which were had community guideline violations for being misleading, spam, or scams. 

    Of the 30 million YouTube channels that Paladin Software tracks every day to power our Locator app, which helps businesses easily find creators to work with, we typically see around 500,000 channels lose 1 or more subscribers every day. However, from December 13-14 we saw a massive increase, showing over 2 million channels lost subscribers.

    Small Channels Lost More Subscribers than Big Channels

    Such subscriber loss appears to have affected smaller channels 3x more than larger channels in terms of the percentage of subscribers lost. This is particularly painful for emerging channels pushed below the 1,000 subscriber threshold required monetize their content with ads on YouTube.

    Some data on how loss was distributed by channel popularity:

    1,000+ Subscribers:

    • Average loss: 90
    • Standard deviation: 850
    • Standard deviation: 3%
    • Percent loss: -0.6%

    10,000+ Subscribers:

    • Average loss: 220
    • Standard deviation: 1,443
    • Standard deviation: 1.5%
    • Percent loss: -0.2%

    100,000+ Subscribers:

    • Average loss: 810
    • Standard deviation: 2,670
    • Standard deviation: 0.6%
    • Percent loss: -0.2%

    So, who lost the most? Check out our handy table below to find out:

    Which Channels Lost the Most Subscribers?

    YouTube Channels that lost the most subscribers on the December 13-14, 2018 spam purge.

    Most of this top 10 list shows big exceptions to the averages seen across the 30 million channels Paladin tracks. While it was more typical across YouTube to lose small percentages of total subscribers, most of the channels on this top 10 list took enormous hits.

    There were a few channels in the top 10 who had more typical loss behavior though, with established YouTube players 5-Minute Crafts and WWE both losing small fractions of their base, despite losing 93,198 and 89,098 subscribers, respectively.

    Overall, it’s a good thing to see YouTube policing its ecosystem and prioritizing genuine engagement. Bye bye, bots!

    Want to learn more about Paladin Software products? CONTACT US!
    [email protected]

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